Turn Your Store into a Holiday Destination with Emily Butler

Rooted in Retail

Get ready to be holiday-inspired in today’s episode! I’m so excited to introduce my guest, Emily Butler, co-owner of the historic Ah Louis Store.

We had an amazing in-person chat at NY Now, where Emily shared her passion for crafting unforgettable customer experiences and how she thoughtfully analyzes every aspect of her store through her customers' eyes.
As we dive into our conversation, you’ll discover all the incredible things she’s planning for the upcoming holidays. With this episode dropping in October 2024, it’s the perfect time to follow along with her exciting holiday reveals on Instagram!
This episode is all about sparking inspiration, so I encourage you to soak it all in and think about how you can bring some of this creativity into your own store. You’re going to love this conversation!
[07:42] How retailers can make events memorable

[11:00] What Ah Louis does to make holiday shopping feel extra special

[15:41] Episode Sponsor: Crystal Media Co. Ads Management

[16:48] How they celebrated a big milestone of 150 years

[18:44] What Emily believes drove people to the event

[20:14] Emily’s tips for retailers hoping to create buzz around their holiday events

[22:25] Emily's resilience round

Get all of the details in our show notes

Join the Rooted in Retail Facebook Group to continue the conversation
Join our Rise and Shine newsletter for all the latest marketing news for retailers
Show off your super fandom by getting your Rooted in Retail Merch!

Kapitler

1. Turn Your Store into a Holiday Destination with Emily Butler (00:00:00)

2. How retailers can make events memorable (00:07:42)

3. What Ah Louis does to make holiday shopping feel extra special (00:11:00)

4. Episode Sponsor: Crystal Media Co. Ads Management (00:15:41)

5. How they celebrated a big milestone of 150 years (00:16:48)

6. What Emily believes drove people to the event (00:18:44)

7. Emily’s tips for retailers hoping to create buzz around their holiday events (00:20:14)

8. Emily's resilience round (00:22:25)

9. Best business book (00:22:25)

10. Best retail technology (00:22:46)

11. How do you keep up with the ever changing retail landscape? (00:23:39)

12. What's a foundational best practice for making the customer experience better? (00:24:31)

13. If you had to start your business all over again, what's one thing you'd do differently? (00:25:21)

14. What does the future of independent retail look like? (00:25:52)