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The 5 Reasons a CMO Gets Fired Episode
Manage episode 454310542 series 2770185
It's a shorter show this week, as it’s just Jeff and Ian, as Robert was on a plane and not in the bar. Jeff picks a hot topic as he drops the mic on his contributions to the podcast this year before he goes off on his holiday break: 5 reasons why CMOs get fired.
Jeff crosses the aisle from Forrester to Gartner as he is inspired by a LinkedIn post by Chris Ross, Vice President and Analyst at Gartner for CMOs / Marketing, who shares some recent Gartner research of C suite executives into “Which scenarios would most likely lead to the removal of your CMO from their role”.
Jeff and Ian discuss:
- CMO failed to deliver promised results from marketing strategy
- CMO failed to adapt to vital, significant changes in the business or marketplace
- CMO did not earn the respect of senior executive leadership team
- CMO did poor job communicating a strategic function for marketing function
- CMO failed to communicate how marketing metrics relate to business priorities
And they share their tips on how to avoid these pitfalls.
Enjoy!
—
The Links:
The people on LinkedIn:
Mentioned in this week’s episode:
- Post on LinkedIn by Chris Ross, Vice President, Analyst at Gartner for CMOs / Marketing
- Grant Johnson - CMO Mentor
- What’s Your Business in the Year of Transformation? - Jeff Clark
- Picking the Right Transition Strategy - STARS model by Michael D. Watkins
- 5 Principles for Setting Marketing Goals - Jeff Clark
- 5 F'in' Fundamentals: Marketing OKRs - Jeff Clark
Rockstar CMO:
- The Beat Newsletter that we send every Monday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- Piano Music is by Johnny Easton, shared under a Creative Commons license
- We’ll be right back by Stienski & Mass Media on YouTube
- I fought the law, and the law won by The Clash - on YouTube
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
Learn more about your ad choices. Visit megaphone.fm/adchoices
253 episoder
Manage episode 454310542 series 2770185
It's a shorter show this week, as it’s just Jeff and Ian, as Robert was on a plane and not in the bar. Jeff picks a hot topic as he drops the mic on his contributions to the podcast this year before he goes off on his holiday break: 5 reasons why CMOs get fired.
Jeff crosses the aisle from Forrester to Gartner as he is inspired by a LinkedIn post by Chris Ross, Vice President and Analyst at Gartner for CMOs / Marketing, who shares some recent Gartner research of C suite executives into “Which scenarios would most likely lead to the removal of your CMO from their role”.
Jeff and Ian discuss:
- CMO failed to deliver promised results from marketing strategy
- CMO failed to adapt to vital, significant changes in the business or marketplace
- CMO did not earn the respect of senior executive leadership team
- CMO did poor job communicating a strategic function for marketing function
- CMO failed to communicate how marketing metrics relate to business priorities
And they share their tips on how to avoid these pitfalls.
Enjoy!
—
The Links:
The people on LinkedIn:
Mentioned in this week’s episode:
- Post on LinkedIn by Chris Ross, Vice President, Analyst at Gartner for CMOs / Marketing
- Grant Johnson - CMO Mentor
- What’s Your Business in the Year of Transformation? - Jeff Clark
- Picking the Right Transition Strategy - STARS model by Michael D. Watkins
- 5 Principles for Setting Marketing Goals - Jeff Clark
- 5 F'in' Fundamentals: Marketing OKRs - Jeff Clark
Rockstar CMO:
- The Beat Newsletter that we send every Monday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- Piano Music is by Johnny Easton, shared under a Creative Commons license
- We’ll be right back by Stienski & Mass Media on YouTube
- I fought the law, and the law won by The Clash - on YouTube
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
Learn more about your ad choices. Visit megaphone.fm/adchoices
253 episoder
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