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Indhold leveret af 37signals. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af 37signals eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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The Aim for a Name

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Manage episode 425698449 series 1517922
Indhold leveret af 37signals. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af 37signals eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this podcast episode, Kimberly Rhodes talks with Jason Fried, CEO and co-founder of 37signals, about the process of naming products. He discusses practical considerations like domain availability, trademarks, and logo design.

Key Takeaways:

00:28 - The process of naming a product

03:05 - Researching domain names and trademarks

07:14 - The style of a product name

10:04 - The journey from the working title to the official title

13:11 - Designing and updating branding logos

20:48 - Gathering input on the name

Links and Resources:

Books by 37signals

Sign up for a 30-day free trial at Basecamp.com

HEY World | HEY

Once | Campfire

The REWORK podcast

The Rework Podcast on YouTube

The 37signals Dev Blog

37signals on YouTube

@37signals on X

  continue reading

300 episoder

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The Aim for a Name

REWORK

467 subscribers

published

iconDel
 
Manage episode 425698449 series 1517922
Indhold leveret af 37signals. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af 37signals eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this podcast episode, Kimberly Rhodes talks with Jason Fried, CEO and co-founder of 37signals, about the process of naming products. He discusses practical considerations like domain availability, trademarks, and logo design.

Key Takeaways:

00:28 - The process of naming a product

03:05 - Researching domain names and trademarks

07:14 - The style of a product name

10:04 - The journey from the working title to the official title

13:11 - Designing and updating branding logos

20:48 - Gathering input on the name

Links and Resources:

Books by 37signals

Sign up for a 30-day free trial at Basecamp.com

HEY World | HEY

Once | Campfire

The REWORK podcast

The Rework Podcast on YouTube

The 37signals Dev Blog

37signals on YouTube

@37signals on X

  continue reading

300 episoder

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