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No Leads Left Behind - Olga Traskova - RevOps Rockstars - Episode #14
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Today's RevOps Rockstar is a highly effective strategy-to-action professional with 15 years of experience in marketing and sales operations. She’s a skilled leader who is passionate about creating alignment, partnership and operational efficiencies between Marketing, Sales and Revenue departments. Taking the stage this episode is the VP of Revenue Operations at Tiger Connect, Olga Traskova. Hosts David Carnes and Jarin Chu sit down with Olga to make sure no leads get left behind, discuss the future of RevOps, and learn how Olga manages 300 kpi’s.
Takeaways:
- It’s hard to study RevOps in theory, most aspects require a practical understanding. While you can rely on past experience, your methods and approaches will need to be tailored to each company.
- RevOps leaders come from a wide variety of backgrounds. The three most common backgrounds are sales, finance, and marketing. Each background provides a unique perspective on how they will lead a RevOps team.
- RevOps processes should not be for the sake of ops or the sake of the company. Your ops processes needed to be focused on the customer journey.
- When it comes to in-housing or outsourcing work, Tiger Connect does most of the work in-house. When it comes to upgrading and streamlining systems, those are the situations where they will rely on outside help.
- Prioritize progress over perfection. When making changes, sometimes it makes more sense to step back to keep the progress going, rather than trying to make it perfect.
- When looking towards the future of RevOps, it needs to be more than a fancy new title or a different name for SalesOps. RevOps needs to focus on analytics, enablement, managing the customer lifecycle, and driving change within the organization.
- As a RevOps leader, it is important to involve yourself in your community. One of the best ways to learn more is by taking part in community groups, or even just talking with other team members at your company.
Quote of the Show:
- “Your best tool is your team.” - Olga Traskova
Shoutouts:
- Jordan Henderson: https://www.linkedin.com/in/jordanmichaelhenderson/
- The OG Ops Podcast: https://www.ogopspod.com/
Links:
- LinkedIn: https://www.linkedin.com/in/olgatraskova/
- Website: https://tigerconnect.com/
- Hiphop dance clips: https://www.youtube.com/watch?v=uFb3IUtfoqU
- https://www.youtube.com/watch?v=U0fTl35HXkQ
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