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Ep. 59 - Jenn Glabicky - Organized and Accessible Collateral
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In this engaging session with Jenn Glabicky, she shares her innovative approach to collateral organization with an emphasis on the importance of sales and marketing teams working together to enhance the buyer experience.
Together we unpacked:
- How collateral is viewed from both Marketing and Enablement perspectives
- Creating a plan for organizing and reviewing collateral
- Ensuring cross-functional alignment during collateral audits
- Where collateral should live in an organization
Jenn Glabicky's background in corporate sales and leadership expands over several industries including healthcare, sports, and finance. She has a proven record of success implementing enablement, marketing and leadership strategies to bolster top-line revenue.
She is passionate about helping her colleagues & clients learn the sales and leadership strategies they need to succeed no matter what this marketplace does.
When Jenn isn’t geeking out about enablement, marketing and company strategy, she enjoys putting her emergency medical technician license to good use by volunteering at large scale events such as hurricane disaster relief and the Boston Marathon.
Please subscibe on Apple, Spotify or Google.
Kapitler
1. Ep. 59 - Jenn Glabicky - Organized and Accessible Collateral (00:00:00)
2. Exploring Collateral Organization and Customer Feedback (00:00:01)
3. Content Governance and Collateral Audits (00:09:11)
4. Choosing Between CMS and Enablement Platforms (00:19:08)
5. Jen's Impact on Sales Enablement (00:28:26)
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