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How AI affects the consumer path to purchase (AI in retail series, Part 5)
Manage episode 470616590 series 3619202
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In this episode of the AI in Retail Deep Dive Series, the host Kiri Masters converses with Lauren Schiavone, founder of AI-focused consultancy, Wonder Consulting, about how AI agents and assistants are transforming the path to purchase. They discuss the shift in consumer search behavior from traditional methods to large language models like ChatGPT and its implications for brands. They note how AI tools like Amazon's Shopping Assistant Rufus and ChatGPT's live voice mode with vision are creating new ways to learn and discover products. They emphasize the importance of AI optimization for brand and retailer websites. Finally, they touch upon the future role of AI agents as primary shoppers and the need for brands and retailers to adapt to this emerging consumer landscape.
Link to Lauren's post on LinkedIn about Downy Unstopables: https://www.linkedin.com/posts/lauren-schiavone_womeninai-aiinmarketing-futureofmarketing-activity-7292979484679446529-8qya/
This is part 5 of a 5-part series of using AI in a retail media context, whether you’re a brand, a retailer, or an agency.
Link to Lauren's site: https://www.wonderconsultingllc.com/
PRODUCED BY:
CHAPTERS:
(00:00) About Today's Topic
(00:38) About the Show
(00:58) Introduction to AI in Retail
(01:25) The Evolution of the Path to Purchase
(02:21) Impact of Large Language Models on Consumer Behavior
(03:32) Amazon's Rufus: A Glimpse into the Future
(05:21) ChatGPT's Voice Mode with Vision
(06:08) The Importance of AI Optimization for Brands
(08:19) Addressing Consumer Feedback and Product Reviews
(10:17) AI Agents as the New Shoppers
(10:52) Conclusion and Final Thoughts
(11:15) Outro
SOCIAL LINKS:
Website: https://www.retailmediabreakfastclub.com
LinkedIn: https://www.linkedin.com/in/kiri-masters/
YouTube: https://www.youtube.com/@retailmediabreakfastclub
Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//
Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb
PRODUCED BY:
SOCIAL LINKS:
Website: https://www.retailmediabreakfastclub.com
LinkedIn: https://www.linkedin.com/in/kiri-masters/
YouTube: https://www.youtube.com/@retailmediabreakfastclub
Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//
Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb
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