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90: Bringing the sizzle for your product innovation and getting steakholder buy-in
Manage episode 339737421 series 3272198
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As we’ve discussed before, product innovation is critical to get right, and insights are crucial in bringing innovation to market - at all stages. No pressure. In today’s episode, Jenn Vogel is grilling Jason Alleger, senior director of consumer insights & strategy at Traeger, on how we can get product innovation right.
They cover:
- How do you know if a product is innovative?
- What goes into creating an innovative product?
- What are some examples of innovative products?
- How do we share findings and ideas for innovative products internally?
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
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