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83: How to use Jobs to Be Done to make progress
Manage episode 334349324 series 3272198
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On this episode of "Reel Talk: The Customer Insights Show," we are talking about Jobs to be Done - a topic that has come up here and there on many episodes. So in this episode, let’s discuss that subject a bit more in-depth.
Host Jennifer Vogel is joined by Stephen Wunker - author of “Jobs to Be Done: A Roadmap for Customer-Centered Innovation" to get our questions about Jobs to be Done answered.
Join us and check out Stephen's book here: https://lnkd.in/gS_ryv9h
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