The Playbook For Sales X CS Alignment With Evan Nelson, VP Of Customer Experience At Cognism Redefining Outbound podcast

19:55

This week on Redefining Outbound, Nat Ferrante talks with Ilia Papas, CEO and co-founder of Band, about building and scaling sales as a founder, especially when coming from an engineering background. Ilia shares how he built a B2B outbound motion from scratch, the lessons he carried over from scaling Blue Apron, and the creative strategies he’s using to drive growth at Band. From overcoming the fear of cold outreach to leveraging AI and data-driven sales tactics, this conversation is packed with insights for founders, sales professionals and anyone defining their approach to outbound.…

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Driving Revenue, Retention, and Relationships in Enterprise Account Management with Max Lemmens 33:10

for 22 dage siden33:10

33:10

In this episode of Redefining Outbound, Cognism’s Nat Ferrante sits down with Max Lemmens, Senior Account Manager of Global Strategic Accounts at Adyen, to discuss the evolving role of outbound in account management. They explore what it takes to drive long-term success, balancing revenue growth with retention, building meaningful customer relationships, and prioritising accounts effectively.…

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Mastering the Fundamentals and Cutting Through the Noise in Outbound Sales with Matthew Putnam 25:57

for 5 weeks siden25:57

25:57

This week on Redefining Outbound, Catherine Olivier and Matthew Putnam dive into the evolving world of outbound sales. They discuss why the fundamentals of selling are more important than ever and what it takes to succeed as an SDR, from cold calling to social selling. Tune in to learn how to cut through the noise, leverage multi-channel outreach, and refine your outbound strategy for 2025 and beyond.…

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Winning in Enterprise Sales: Incentives, Targeting & SDR Success with Andy Laws 28:08

for 7 weeks siden28:08

28:08

In this episode of Redefining Outbound, Cognism’s VP of Sales Development, Catherine Olivier, sits down with Andy Laws, Director of Business Development at Talon.One and Founder of RevRocket, to explore what it takes to build high-performing SDR teams in enterprise sales. They discuss the key differences between selling to SMBs versus large enterprises and how to design incentive plans that drive the right behaviors. Andy also shares his insights on hiring top talent, aligning SDR goals with business objectives, and setting teams up for long-term success.…

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Building Buyer Confidence: The Real Key to High-Quality Deals with Brent Adamson 43:35

for 12 weeks siden43:35

43:35

In this episode of Redefining Outbound, Cognism’s VP of US Sales, Frida Ottosson, sits down with Brent Adamson to explore the surprising insights behind buyer confidence and its impact on sales success. Brent unpacks why traditional sales tactics often miss the mark and reveals the critical role of helping buyers feel confident in themselves—not just in your product or company. From addressing information overload to embracing the transformative potential (and challenges) of AI, this episode dives into the evolving landscape of sales and marketing.…

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Keeping up with the best sales practices with Mark Cox, Founder of In the Funnel Sales Coaching 41:06

for 18 weeks siden41:06

41:06

Our host, Frida Ottosson, speaks to Mark Cox, Founder of In the Funnel Sales Coaching, about keeping up with the best sales practices, exploring actionable insights, strategies, and the latest trends in the world of sales coaching. Mark shares his expertise on how sales professionals can stay ahead in a competitive landscape by mastering effective selling techniques and fostering long-term client relationships.…

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What it means to do good account management with Nat Ferrante, Cognism’s VP of Global Account Management 25:57

for 20 weeks siden25:57

25:57

Cognism’s VP of US Sales, Frida Ottosson speaks to VP of Global Account Management, Nat Ferrante about how Cognism approaches account management in terms of account retention, expansion and the relationship between his team and customer success.

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How Sales Teams Can Thrive in a Buyer-Centric World with Aaron Evans, Co-Founder of Flow State 32:57

for 22 weeks siden32:57

32:57

Cognism’s VP of US Sales, Frida Ottosson speaks to Co-Founder of Flow State, Aaron Evans about how buyers have changed the world of outbound - and what salespeople need to do to make it big in this new environment!

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Cold Calling Frameworks and Social Selling with Sara Uy 30:22

for 24 weeks siden30:22

30:22

This week, Frida sits down with Sara Plowman, Founder of Selling Sara. They discuss how Sara built up her LinkedIn following and the importance of social selling. They also look into how to fight the cold-calling nerves, handle rejection and Sara’s best cold-calling openers.

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The Omniscient Symbiotic Seller & Providing Value Upfront With Hannah Ajikawo 24:15

for 26 weeks siden24:15

24:15

This week, Frida sits down with Hannah Ajikawo, CEO and Founder of Revenue Funnel. They discuss the current challenges of outbound and how B2B buying behaviour has changed alongside the rise of tools like G2, communities and budget scrutiny. They also spoke about the omniscient symbiotic seller and what this means, how to provide value and the importance of social selling.…

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The Digital Sales Transformation with Neil Cameron and Frida Ottosson 33:53

for 28 weeks siden33:53

33:53

This week, Frida sits down with Neil Cameron, Senior Digital Sales & Marketing Advisor at the Digital Marketing Institute. They discuss how to work smarter, improve personalisation, create a multi-channel approach in sales and how AI can change the selling game. They also spoke about building relationships over quick wins, why traditional sales are broken and the 7 online buyer psychology levels.…

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Cold Calling Tips and Frameworks with Morgan and Jack Frimston (Co-Director @We Have A Meeting) 51:43

for 33 weeks siden51:43

51:43

We’re back with a brand new episode of Redefining Outbound - with a twist! As a sales leader, you’re probably aware about the importance of training your team. We wanted to share one of our recent cold calling live trainings, in the hope that you’ll find out some useful tips and trips you can pass along to your team. Cognism runs these live sessions, with our host Morgan Ingram, monthly. In case you or your team would like to attend, sign up via the link here: https://www.cognism.com/cold-calling-and-outbound-sales-training And for the latest and trendiest insights into cold calling, feel free to check out our State of Cold Calling Report for 2024 here: https://www.cognism.com/state-of-cold-calling…

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Building Confidence In Your Team And Transitioning From Rep To Manager with Scott Leese 40:46

for 35 weeks siden40:46

40:46

This week, Frida sits down with Scott Leese, author and founder of Scott Leese Consulting. They discuss how to be proactive, not reactive, stand out, and dig into the addiction model. They also look into how to build confidence and motivate your team and transiition from rep to manager.

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Cold Calling Live Training with Morgan Ingram & Sara Plowman 56:01

for 38 weeks siden56:01

56:01

We’re back with another special episode of Redefining Outbound. If you’re a sales leader looking to trial new training techniques with your team, you might find inspiration in this instalment of our Cold Calling Live training. Morgan Ingram sits down with Sara Plowman, and they discuss how to get past the pitch and really make an impact. They dived into a couple of notable findings from our State of Cold Calling Report for 2024, which you can read in full here: https://www.cognism.com/state-of-cold-calling And if you loved this episode, be sure to sign either yourself or your team up to the next live event, via the link here: https://www.cognism.com/cold-calling-and-outbound-sales-training…

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How AI is Shaping Cold Calling (& more), with Atul Raghunathan, Founder & CRO of Hyperbound 26:23

for 39 weeks siden26:23