#171: How To Defend Your Brand | Shevelle McPherson Red Beard Radio With Brian Keith podcast

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Entrepreneur Business Marketing Businessgrowth Sales Smallbusiness Brian Keith Brian 'Red Beard' Keith

Indhold leveret af Brian Keith and Brian 'Red Beard' Keith. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Brian Keith and Brian 'Red Beard' Keith eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

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#171: How to Defend Your Brand | Shevelle McPherson

2y ago 19:43

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Indhold leveret af Brian Keith and Brian 'Red Beard' Keith. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Brian Keith and Brian 'Red Beard' Keith eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Shevelle McPherson, Esq., began her legal career as a prosecutor and an assistant district attorney for the City of Philadelphia.

After several years of service, Shevelle set out on her entrepreneurial journey. She formed McPherson Law and expanded her law firm to three locations in the first year.

@shevellemc

1:44 "'The first thing you should actually consider is, "How do I protect this brand?"" -Shevelle McPherson

7:07 "[They] didn't even bother to change the name." -Brian Keith

9:48 "That can be so damaging that it can actually put them out of business." -Shevelle McPherson

11:53 "Her competitor came in and filed the trademark." -Shevelle McPherson

13:53 "No one on Earth can guarantee you that your application is going to get approved." - Shevelle McPherson

16:55 "That drains my energy, and I just want someone else to deal with it." -Brian Keith

… continue reading

214 episoder

#Entrepreneur #Business #Marketing #Businessgrowth #Sales #Smallbusiness #Brian Keith #Brian 'Red Beard' Keith

Artwork

#171: How to Defend Your Brand | Shevelle McPherson

Red Beard Radio with Brian Keith

published 2y ago

Del

MP3•Episode hjem

Indhold leveret af Brian Keith and Brian 'Red Beard' Keith. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Brian Keith and Brian 'Red Beard' Keith eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Shevelle McPherson, Esq., began her legal career as a prosecutor and an assistant district attorney for the City of Philadelphia.

After several years of service, Shevelle set out on her entrepreneurial journey. She formed McPherson Law and expanded her law firm to three locations in the first year.

@shevellemc

1:44 "'The first thing you should actually consider is, "How do I protect this brand?"" -Shevelle McPherson

7:07 "[They] didn't even bother to change the name." -Brian Keith

9:48 "That can be so damaging that it can actually put them out of business." -Shevelle McPherson

11:53 "Her competitor came in and filed the trademark." -Shevelle McPherson

13:53 "No one on Earth can guarantee you that your application is going to get approved." - Shevelle McPherson

16:55 "That drains my energy, and I just want someone else to deal with it." -Brian Keith

… continue reading

214 episoder

#Entrepreneur #Business #Marketing #Businessgrowth #Sales #Smallbusiness #Brian Keith #Brian 'Red Beard' Keith

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