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Episode 12 - Marketing Series Episode 2 - Clint Berry - Superior Livestock Video
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Here is the second episode in our management and marketing series. We are joined by Clint Berry, a Video Sales Representative for Superior Livestock Auctions. Clint's extremely diverse background in the Beef Industry allows him to offer a very unique point of view when it comes to marketing all classes of beef animals and enhancing value through pre-existing management protocols. We learned a lot through this interview and are sure listeners will too.
Key Topics Discussed
- Clint's Background and Experiences
- Superior Livestock Auction Overview
- Molding Marketing to Management Practices
- Commodity vs. Value Added Program Marketing
- Color Sorting Trends on Superior
- Why Red Angus
Time Stamps
2:20 - Clint's Personal & Professional Background
15:15 - Superior Video Overview
19:50 - Superior Processes & Terminology
31:45 - Pros and Cons of Video Marketing
41:50 - Market Animal Seasonalities
55:00 - Marketing Management Requirements
65:00 - Commodity vs. Third Party Verification Marketing
80:00 - Color and Calf Gender Sorting Trends on Video Sales
85:00 - Why Red Angus
Links
Superior Livestock Auctions - https://superiorlivestock.com/
Superior Value Added Programs - https://superiorlivestock.com/value-added-programs/
RAAA Value Added Programs - https://redangus.org/marketing/value-added-programs/
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