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105. Mastering E-commerce Success with Jodie Minto
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In this episode of Real Fabulous Marketing, I'm joined by the inspiring Jodie Minto, a seasoned Ecommerce Expert & Ads Coach who started her own clothing label, Iland.co., while living in Dubai and working full-time.
Jodie successfully scaled Iland.co from humble market stall beginnings to a seven-figure business, ultimately selling it and turning her focus to helping other online store owners achieve their dreams.
We dive into the highs and lows of running a product-based business, the challenges of marketing, and why she believes in focusing on high-ticket items. Whether you’re just starting out or looking to scale, Jodie’s insights into e-commerce, social media strategies, and Facebook ads are invaluable.
Tune in to hear Jodie share her journey, tips on balancing creativity with business acumen, and actionable advice for making your online store stand out in a crowded market. Plus, learn why Jodie swears by Advantage+ Shopping Campaigns and how lo-fi, authentic content can outperform glossy photo shoots.
Timeline Summary:
- [00:00] - Introduction to Jodie Minto and her entrepreneurial journey from corporate life in Dubai to creating a successful fashion brand.
- [01:10] - The challenges of translating a passion for products into profitable sales.
- [02:50] - Comparing the difficulties of selling physical products versus online courses.
- [09:00] - The importance of market stalls for testing products and gathering customer feedback.
- [19:30] - Why showing up on social media is crucial for e-commerce success, and how to do it effectively.
- [25:45] - Deep dive into Facebook ads: What works now and how to optimize your ad spend.
- [34:10] - Future trends in e-commerce and digital marketing, including the shift towards more automated ad strategies.
- [39:45] - Jodie shares what she does for fun!
Links & Resources:
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