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34. Effective Client Communication and KPI Management | Nick LeRoy | Part 2
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In the second part of the conversation with Nick LaRoy, the discussion pivots toward the importance of using Key Performance Indicators (KPIs) to showcase results to clients in SEO and the broader business context. Nick emphasizes the necessity of clear communication, defining and aligning on KPIs, educating clients, and demonstrating the financial value of SEO efforts.
00:00 Introduction to Part Two with Nick LaRoy
00:37 Aligning on KPIs with Clients
01:11 Kickoff Meetings and Setting Expectations
02:58 Prioritizing and Communicating Value
06:46 Templates and Systems for Efficiency
10:00 Measuring and Communicating Results
14:47 Final Thoughts and Resources
18:03 Conclusion
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