Why The Best Lead Scoring Models Incorporate Social Engagement Data Radically Transparent podcast

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Business Marketing Oktopost

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Why the Best Lead Scoring Models Incorporate Social Engagement Data

2y ago 17:25

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M4A•Episode hjem

Indhold leveret af Oktopost. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Oktopost eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

If you don’t have access to a stack of cherry-picked magnificent leads, how do you know which of the leads coming into your business are relevant, and which of those leads are junk?

In this episode of Radically Transparent, Jennifer Gutman of Oktopost takes on how marketers can identify which leads should be pushed to sales and which may require further nurturing using social engagement data, and specifically examines lead scoring using social engagement data.

You can find all the additional resources mentioned in this episode here:

… continue reading

153 episoder

#Business #Marketing #Oktopost

Artwork

Why the Best Lead Scoring Models Incorporate Social Engagement Data

Radically Transparent

published 2y ago

Del

M4A•Episode hjem

Indhold leveret af Oktopost. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Oktopost eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

If you don’t have access to a stack of cherry-picked magnificent leads, how do you know which of the leads coming into your business are relevant, and which of those leads are junk?

In this episode of Radically Transparent, Jennifer Gutman of Oktopost takes on how marketers can identify which leads should be pushed to sales and which may require further nurturing using social engagement data, and specifically examines lead scoring using social engagement data.

You can find all the additional resources mentioned in this episode here:

… continue reading

153 episoder

#Business #Marketing #Oktopost

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