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Top tips to avoid greenwashing claims
Manage episode 414108674 series 3569925
Indhold leveret af Stephenson Harwood. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Stephenson Harwood eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Greenwashing is now a significant issue for the aviation industry, and the risk is ignored at your peril. Special care must be taken when preparing your environmental campaigns and marketing materials, as the penalties for getting it wrong may be severe. Taking into account the UK and EU rules, regulations and legislation on environmental advertising, this short podcast sets out our top five tips to consider when preparing your next campaign so as to avoid any accusations of greenwashing.
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