Pavel Samsonov: Design Thinking, User Research, UX Design and Customer Needs | Pulse by Intuji #14

Pulse

In this compelling episode of Pulse by Intuji, Julian Wallis speaks with Pavel Samsonov, Design Architect at Amazon Web Services. Pavel shares his wealth of experience in UX design, product development, and driving organisational change. Together, they explore the importance of aligning product development with genuine customer needs, using design methods to improve organisational practices, and the critical role of continuous learning in product development.

Whether you're a UX designer, product manager, or a business leader looking to innovate and deliver true value, this episode offers practical insights on creating impactful products, fostering organisational change, and navigating the complexities of modern product development.

Topics Covered:

• 00:00:00 - Introduction
  Julian introduces Pavel Samsonov and welcomes him to the podcast.
• 00:00:33 - Pavel's Career and Background
  Pavel shares his journey from graphic design to becoming a Design Architect at AWS.
• 00:05:54 - Common Mistakes in Product Development
  Discussion on building features that don't solve genuine customer problems.
• 00:12:15 - The Importance of User Research
  Pavel emphasises the value of field research and observing users.
• 00:20:22 - Aligning Stakeholders and Customer Needs
  Exploration of the tension between internal stakeholders and customer value.
• 00:27:28 - Measuring Impact and Driving Change
  Pavel discusses how to measure the impact of product changes and drive organisational change.
• 00:36:36 - The Role of Design in Business Strategy
  Discussion on how designers can contribute to business strategy and decision-making.
• 00:44:47 - Creating a Culture of Continuous Learning
  Pavel shares insights on building feedback loops and fostering a learning culture.
• 00:52:55 - Collaboration Between Designers and Developers
  Exploration of how to maintain strong relationships between design and development teams.
• 01:00:03 - The Future of UX and Product Development
  Pavel offers his perspective on emerging trends and the future of the field.
• 01:05:00 - Advice for Aspiring UX Designers
  Pavel shares career advice for those starting in UX design and product development.
• 01:09:47 - Closing Thoughts
  Final reflections on driving innovation and delivering value in organisations.

Key Takeaways from this Episode:

• The importance of aligning product development with genuine customer problems rather than building features for their own sake.
• How to use design methods to improve organisational practices and drive meaningful change.
• The value of field research and observing users in their natural environment to gain deeper insights.
• The significance of measuring real impact and learning from past projects rather than just focusing on shipping new features.

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