Finding Your Niche, Your Ideal Reader, and Your Target Audience

Publish & Prosper

In this episode Lauren & Matt explore the journey to successful audience growth by finding your content niche, defining your ideal reader, and identifying your target audience. We also discuss the value of learning from other creators, ways to inject new life into your marketing efforts, and the correct way to pronounce niche, among other things.
Dive Deeper

💡 Check Out SparkToro

💡 Read Written Word Media’s 2024 Indie Author Survey Results: Insights into Self Publishing for Authors

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• Ep #25 | Author Branding 101: Building a Brand Beyond Your Books
• Ep #35 | Designing the Right Go-to-Market Strategy for Your Book
• Ep #47 | Metrics That Matter: A Guide for Authors & Creators

💡 Read These Blog Posts

• Building Effective Reader Personas for Authors and Creators
• How to Find Your T arget Audience

💡 Watch These Videos

• Webinar | How to Create a Multi-Million-Dollar Business ​​​​​​​From Your Business Book with Joe Pulizzi
  
  
  

Sound Bites From This Episode

🎙️ [10:07] “The start of that journey is understanding who your audience is, who you're creating content for, what is your niche topic or content area, and then understanding like, how do I create content for this audience, but more importantly, how do I market and sell it to this audience?”

🎙️ [23:01] “You should be doing this… I'm not going to say regularly, but the very least periodically. You should be updating your own understanding of who your readers are, who your audience is, who you're writing for, who you're writing to.”

🎙️ [39:14] “You have to understand that these things that you're doing, again, whether you want to agree to this or not, you're building a business. And so everything you do is a step towards sustainability long-term.”

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