From Production to Promotion: A Manufacturer's Marketing and Business Growth Story

Proof Point

Krista Schindler is the Marketing Director at Blackburn Manufacturing Company, a worldwide leader in marking flags and other marking products. Krista joined the family business in 2010, advancing through customer service roles before taking on her current position. With a degree in business management and proficiency in traditional and digital marketing techniques, she focuses on driving growth, implementing innovative marketing strategies, and maintaining the company’s market presence. Krista embodies a legacy of quality, customer service, and community involvement that has sustained Blackburn's growth for over 70 years.

In this episode…

Growth potential is vast when a business adapts to changes in the digital space, merging tradition with modern marketing tactics. How has one family-owned business achieved this, and what can we learn from their journey?

Having carved a niche by solving a crucial problem for surveyors, Blackburn Manufacturing grappled with the challenge of modernizing a business with deep traditional roots. The company’s marketing director, Krista Schindler, recounts the pivotal moment when the pioneer manufacturer of marking flags embraced the digital age, resulting in exponential growth. By leveraging technological innovations like digitizing operations for improved tracking and measurement, traditional businesses can combine the reliability of legacy with modern efficiency, addressing changing customer behaviors. Krista’s approach highlights how a blend of innovation, community, culture, and legacy can help companies thrive in a dynamic market.

In this episode of Proof Point, Stacie Porter Bilger welcomes Krista Schindler, Marketing Director at Blackburn Manufacturing Company, to discuss the power of digital transformation for traditional businesses. Krista shares how Blackburn Manufacturing adopted technological and cultural shifts to transform its marketing. She provides insights into the value of customer and employee satisfaction, community support programs, and the nuanced dynamics of women in leadership within a family business setting.