The Key to Boosting Your Business and Creating Clients for Life

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Are you confusing customer service with customer experience?

Right now, you might be wondering, “Huh? What’s the difference?” Customer service is reactive; it’s all about handling problems as they arise. But an incredible customer experience is a thoughtfully designed journey through your business that can elevate it and gain you clients for life.

So how do you go about designing this experience so that your clients will not only want to stick around but recommend your business to others? Today kicks off a new series of the Promote Yourself to CEO podcast where we discuss something that hasn’t really been delved into on the show before.

In this episode, you’ll learn about why creating an excellent customer experience helps you stand out from the crowd. You’ll hear about the coaching experience I heard about that triggered this topic, discover exactly how powerfully a great customer experience design can affect your business, and reveal what your revenue goals aren’t telling you.

On this episode of Promote Yourself to CEO:

3:08 - Why am I digging into customer experience? I talk about the recent sales call that inspired this series.

8:03 - Customer experience matters and can be such a competitive advantage. Here’s why!

11:58 - Everybody loves coming up with revenue goals. But you’re missing out on a lot of important information in the process.

17:11 - How does plugging the holes in your customer experience affect your profit?

20:09 - What’s coming up next in this series? I give a short preview.

Mentioned in The Key to Boosting Your Business and Creating Clients for Life

• The CEO Collective

• Racheal on Instagram and TikTok

• Rate and review on Apple Podcasts