Episode 34: Framing JTBD Initiatives With Rob Schade Product Quest podcast

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Business Scott, Jonathan and Yann

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Episode 34: Framing JTBD Initiatives with Rob Schade

1+ y ago 1:21:39

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Indhold leveret af Scott, Jonathan and Yann. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Scott, Jonathan and Yann eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Today, we welcome our special guest, Rob Schade. Rob is the Chief Customer Officer of Strategyn. Strategyn, of course, is the innovation firm founded by JTBD pioneer Tony Ulwick. Rob was actually the second employee of Strategyn over 20 years ago and has personally been part of the JTBD’s development from a theory where we just talk about milkshakes to a repeatable process that innovators can actually use.

For our listeners, let me make an impassioned plea for why you’ll want to listen to this episode from beginning to end. The most critical part using JTBD is framing… or establishing the bounds of a project and define your market to be pursued. Rob has led this activity perhaps more than any other person in the world. So let that sink in, Rob has framed more JTBD projects than anyone else; so hang with us today as we’ll explore some tips for how to do this well.

Additionally, Rob has had some other interesting experiences, including owning a night club in New York City. I personally have a lot of questions about that!

… continue reading

72 episoder

#Business #Scott, Jonathan and Yann

Artwork

Episode 34: Framing JTBD Initiatives with Rob Schade

Product Quest Podcast

published 1+ y ago

Del

MP3•Episode hjem

Indhold leveret af Scott, Jonathan and Yann. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Scott, Jonathan and Yann eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Today, we welcome our special guest, Rob Schade. Rob is the Chief Customer Officer of Strategyn. Strategyn, of course, is the innovation firm founded by JTBD pioneer Tony Ulwick. Rob was actually the second employee of Strategyn over 20 years ago and has personally been part of the JTBD’s development from a theory where we just talk about milkshakes to a repeatable process that innovators can actually use.

For our listeners, let me make an impassioned plea for why you’ll want to listen to this episode from beginning to end. The most critical part using JTBD is framing… or establishing the bounds of a project and define your market to be pursued. Rob has led this activity perhaps more than any other person in the world. So let that sink in, Rob has framed more JTBD projects than anyone else; so hang with us today as we’ll explore some tips for how to do this well.

Additionally, Rob has had some other interesting experiences, including owning a night club in New York City. I personally have a lot of questions about that!

… continue reading

72 episoder

#Business #Scott, Jonathan and Yann

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