The Power of Value-Based Pricing for Small Businesses with Sheila Hansen

Priority Pursuit

Being a small business owner isn’t easy. But there's one simple trick that could make all the difference: value-based pricing
That's right, Sheila Hansen—our guest in this episode—dives into why shifting from traditional hourly rates to a value-based approach can revolutionize your business. We discuss how understanding and communicating the value you bring changes everything.
Sheila, a CPA, coach, and CFO, emphasizes understanding what clients truly value. It’s not just about the deliverables; it’s about the speed, outcomes, process ease, and the potential revenue increase a small business can provide.
This episode is packed with insights to help you rethink your pricing strategy. Tune in and hear all the ways value-based pricing can boost your small business!

Specifically, this episode highlights the following themes:

• Understanding and delivering customer value over time-based pricing
• Experimenting with pricing based on customer feedback and perceived value
• Offering tiered pricing options to customers and communicating the value effectively

Other Mentioned Links & Resources

Get to know more about Sheila Hansen:
https://www.hansenllc.net

Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com

Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code

Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers

Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Kapitler

1. Introduction (00:00:00)

2. About Sheila Hansen (00:00:58)

3. Enthusiastic discussion about value-based pricing for businesses (00:07:42)

4. Focus on client value, tailor services, win-win (00:12:01)

5. Listening to customer needs fosters valuable communication (00:14:45)

6. Different photography outcomes, customer satisfaction, effective communication (00:17:31)

7. Determining the right price is highly subjective (00:19:17)

8. Continuing feedback and adjustment essential for success (00:22:29)

9. Focused on specific services, skyrocketed profitability (00:28:28)

10. Focusing on core areas leads to profitability (00:30:25)

11. Valuable marketing strategy, expertise, implementation without cost (00:34:32)

12. Offering tiered options educates clients and highlights value (00:39:42)

13. Connect with Sheila Hansen (00:41:51)