Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
«
»
Socio-cultural Environment
Manage episode 153332079 series 1088549
Indhold leveret af Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment. (Brassington and Pettitt, Principles of Marketing 4/e: pp.53-62) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.39-48)
…
continue reading
18 episoder