PAWcast: How To Make People Care About Climate Change Princeton Alumni Weekly Podcasts podcast

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Princeton Alumni Weekly Podcasting Education

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PAWcast: How to Make People Care About Climate Change

7M ago 26:32

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MP3•Episode hjem

Indhold leveret af Princeton Alumni Weekly. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Princeton Alumni Weekly eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

John Marshall ’87 and Jessica Lu ’17 say climate change has a public relations problem. It’s the biggest crisis of our time, but too often the people with solutions don’t communicate them in a way that resonates with the public. The solution, they say, lies in what just happens to be the field where Marshall built his career and expertise: marketing. About seven years ago, he founded the Potential Energy Coalition to be “planet Earth’s marketing firm” and use tools of the trade — think, surveys, data, and more data — to answer this question: How do we make people care about climate change and then act?

… continue reading

147 episoder

#Princeton Alumni Weekly #Podcasting Education

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PAWcast: How to Make People Care About Climate Change

Princeton Alumni Weekly Podcasts

published 7M ago

Del

MP3•Episode hjem

Indhold leveret af Princeton Alumni Weekly. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Princeton Alumni Weekly eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

John Marshall ’87 and Jessica Lu ’17 say climate change has a public relations problem. It’s the biggest crisis of our time, but too often the people with solutions don’t communicate them in a way that resonates with the public. The solution, they say, lies in what just happens to be the field where Marshall built his career and expertise: marketing. About seven years ago, he founded the Potential Energy Coalition to be “planet Earth’s marketing firm” and use tools of the trade — think, surveys, data, and more data — to answer this question: How do we make people care about climate change and then act?

… continue reading

147 episoder

#Princeton Alumni Weekly #Podcasting Education

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