Every Relationship Moving Forward Matters

PPC with YRV Dynamics

#Business #Marketing #CEO and Founder of YRV Dynamics, Yousaf Yunes #CEOs #Founder Of YRV Dynamics #Yousaf Yunes

36:27

Not many artists actually hail from Tennessee, but the scenic valleys and rolling hills of The Volunteer State are part of Dustin Lynch’s DNA. In this episode of On the Bus, Country Thunder CEO Troy Vollhoffer sits down with Dustin to discuss his journey from playing fraternity parties and weddings across the southeast to being the first country artist with a club residency at the Wynn in Las Vegas. Plus, stick around for our new segment, Thunder Strike, where Troy features upcoming festival performer Riley Green’s hit song “Damn Good Day to Leave” to give you a taste of what’s to come at Country Thunder in 2025.…

for ca. et år siden 13:51

MP3•Episode hjem

Yousaf Yunes discusses the importance of building relationships in the industry, particularly with competitors. He emphasizes that networking can lead to profitable ventures and that being helpful and friendly is crucial for success. Yousaf shares his experiences with platforms like Upwork and Fiverr, highlighting the need to establish connections rather than just focusing on transactions. He advocates for collaboration and mutual support among agencies to strengthen the industry as a whole.

Building relationships is key to success in the industry.
Networking with competitors can lead to profitable opportunities.
Imitation can be a form of flattery and inspiration.
Being helpful and friendly attracts clients.
Every relationship, no matter how small, matters.
Focus on building a community rather than just transactions.
People prefer to work with those they find approachable.
Utilizing platforms like Upwork requires a strategic approach.
Collaboration can enhance the strength of the industry.
Networking can provide alternative revenue streams beyond direct clients.

Sound Bites

"Every relationship matters."
"Help people, my friends."

Chapters 00:00 Building Relationships in the Industry 02:59 Networking with Competitors 05:55 The Importance of Being Helpful 08:54 Navigating Freelance Platforms 12:14 The Power of Collaboration

109 episoder

Every Relationship Moving Forward Matters

PPC with YRV Dynamics

published for ca. et år siden

Del

MP3•Episode hjem

Building relationships is key to success in the industry.
Networking with competitors can lead to profitable opportunities.
Imitation can be a form of flattery and inspiration.
Being helpful and friendly attracts clients.
Every relationship, no matter how small, matters.
Focus on building a community rather than just transactions.
People prefer to work with those they find approachable.
Utilizing platforms like Upwork requires a strategic approach.
Collaboration can enhance the strength of the industry.
Networking can provide alternative revenue streams beyond direct clients.

Sound Bites

"Every relationship matters."
"Help people, my friends."

Chapters 00:00 Building Relationships in the Industry 02:59 Networking with Competitors 05:55 The Importance of Being Helpful 08:54 Navigating Freelance Platforms 12:14 The Power of Collaboration

109 episoder

#Business #Marketing #CEO and Founder of YRV Dynamics, Yousaf Yunes #CEOs #Founder Of YRV Dynamics #Yousaf Yunes

Alle episoder

PPC with YRV Dynamics

1
First Look on Demand Gen Beta 6:39

for 1 day siden6:39

6:39

Yousaf Yunes discusses the significance of DemandGen in the PPC landscape, emphasizing its role in traffic generation and conversions. He explores the unique features of DemandGen, including the ability to target specific placements and utilize lookalike audiences. The discussion also touches on the future of PMAX and its integration with DemandGen, highlighting the importance of understanding ad performance and the potential shift away from standard shopping feeds. takeaways DemandGen is crucial for building traffic and frequency. First visits rarely lead to purchases without prior awareness. Lookalike audiences can enhance targeting effectiveness. Paid Gmail ads offer a unique advertising opportunity. Understanding ad performance is essential for effective marketing. PMAX serves as a powerful remarketing engine. Trusting algorithms can improve conversion rates. Standard shopping feeds may become obsolete. The ability to cherry-pick placements is a game changer. Engagement with the audience is key for success. titles Unlocking the Power of DemandGen Maximizing Traffic with DemandGen Strategies Sound Bites "PMAX is a remarketing engine." "Feel free to give me a call." "I love you for life." Chapters 00:00 Introduction to DemandGen and Its Importance 02:48 Exploring DemandGen Features and Capabilities 06:05 The Future of PMAX and DemandGen Integration keywords: DemandGen, PPC, advertising, conversions, PMAX, marketing strategies, Google Ads, traffic generation, lookalike audiences, email marketing…

PPC with YRV Dynamics

1
Prepare for Disappointments in Business 20:55

for 2 dage siden20:55

20:55

Yousaf Yunes discusses the inevitability of disappointment in both personal and professional relationships. He emphasizes the importance of preparing for disappointment, channeling anger into creative outlets, and finding balance through healing practices. Yousaf shares personal anecdotes about friendships and business experiences, highlighting the significance of emotional intelligence and the need to build bridges rather than burn them in the face of adversity. takeaways Disappointment is a universal truth in relationships. Prepare yourself for disappointment to mitigate its impact. Channel negative emotions into creative outlets like content creation. Finding balance through nature and loved ones can be therapeutic. It's essential to identify what levels you after a disappointment. Understanding that anger often masks deeper feelings of hurt is crucial. Building bridges is more therapeutic than burning them in relationships. Contracts serve as protective measures in business dealings. Emotional healing is as important as physical healing. Maintaining connections with friends can provide support during tough times. titles Navigating Disappointment in Life and Business Transforming Anger into Creative Energy Sound Bites "You're gonna be disappointed." "Get ready for this." "I was so fucking mad." "Your contract is your Bible." Chapters 00:00 The Reality of Disappointment 05:51 Channeling Anger into Creativity 11:56 Finding Balance and Healing 18:10 Building Bridges, Not Burning Them keywords: disappointment, business, relationships, anger, creativity, healing, personal growth, emotional intelligence, coping strategies, friendship summary…

PPC with YRV Dynamics

1
YouTube is the #1 Platform on Connected TVs 13:52

for 3 dage siden13:52

13:52

Yousaf Yunes discusses the significant rise of YouTube as a dominant platform in TV usage, surpassing traditional networks like Disney and Netflix. He emphasizes the importance of views over subscriptions in the current digital landscape and highlights the shift in content consumption patterns. Yousaf also explores the future of user-generated content (UGC) and its implications for media companies. YouTube leads in connected TV usage, surpassing traditional networks. Subscription numbers are less relevant than actual views. Content consumption patterns are shifting towards user-generated content. Businesses should leverage YouTube for visibility and engagement. YouTube's algorithm favors video completion rates over subscriptions. The importance of having a presence on multiple platforms, including YouTube and Instagram. User-generated content is becoming increasingly valuable in media. Traditional media companies need to adapt to the digital landscape. YouTube serves as a powerful search engine for businesses. Content quality is crucial for audience retention and engagement. Sound Bites "Subs are bullshit. It's all about views now." "UGC is in, that's where it is." Chapters 00:00 The Rise of YouTube in TV Usage 05:54 The Shift in Content Consumption 12:09 The Future of User-Generated Content keywords: YouTube, TV usage, media consumption, streaming, user-generated content, digital marketing, social media strategy, content creation, audience engagement, video marketing…

PPC with YRV Dynamics

1
YouTube Shorts Has Just Changed the Lead Gen Game 16:58

for 4 dage siden16:58

16:58

Yousaf Yunes, CEO and Founder of YRV Dynamics, discusses the recent changes to YouTube Shorts and their implications for organic lead generation. He highlights how the new view threshold allows creators to gain views more efficiently, especially considering TikTok's regulatory challenges. Yousaf emphasizes the importance of creating engaging content and leveraging the algorithm to maximize visibility and audience engagement on YouTube. takeaways YouTube Shorts has reconfigured the view threshold for videos. Views are now counted as soon as a video starts playing. The changes are a response to TikTok's regulatory challenges. Creating engaging content is crucial for gaining views. Shorts can be a powerful tool for organic lead generation. Investing in content creation can lead to YouTube investing in you. Regularly posting shorts can enhance visibility. Understanding your audience is key to content creation. Algorithm manipulation can significantly increase views. Diversifying content types can attract a broader audience. Sound Bites "You get the view right away." "You should be doing shorts, like period." "YouTube will invest in you, right?" Chapters 00:00 YouTube Shorts: A Game Changer for Organic Lead Generation 05:48 The Impact of TikTok's Regulatory Challenges 12:03 Maximizing Views with YouTube Shorts 14:59 Creating Engaging Content for Shorts Keywords: YouTube Shorts, organic lead generation, TikTok ban, viewer engagement, content creation, social media strategy, digital marketing, video marketing, audience growth, online presence…

PPC with YRV Dynamics

1
Agency Lead Gen: Focus on Contracts 13:28

for 5 dage siden13:28

13:28

Yousaf Yunes discusses lead generation challenges, emphasizing the importance of organic marketing strategies over paid advertising. He shares his experiences with solicitors in his WhatsApp group and highlights the need for businesses to focus on building contracts rather than just generating leads. Yousaf also stresses the importance of expertise in the industry and the necessity for businesses to understand their audience and market effectively. takeaways Organic marketing is more sustainable than paid advertising. Building a strong online presence through content is key. Contracts are more valuable than leads in business. Understanding client needs is crucial for success. Expertise in the industry is essential for effective marketing. Many lead generation services do not deliver quality leads. A well-structured website is important for attracting clients. Effective communication is vital in business relationships. Investing in organic strategies can yield long-term benefits. The digital marketing landscape requires constant learning and adaptation. Sound Bites "Organic is a great salesman." "The industry needs experts." Chapters 00:00 Introduction to Lead Generation Challenges 03:13 The Power of Organic Marketing 05:56 Understanding Client Needs and Expectations 08:48 The Importance of Contracts Over Leads 11:52 Expertise in the Industry keywords: lead generation, organic marketing, client expectations, contracts, expertise, digital marketing, SEO, business strategy, content creation, marketing funnels…

PPC with YRV Dynamics

1
60% of All Job Listings Are Fake 14:20

for 6 dage siden14:20

14:20

Yousaf Yunes discusses the current job landscape, emphasizing the challenges faced by job seekers, particularly those over 40. He advocates for small business ownership as a viable alternative to traditional employment, highlighting the importance of networking and leadership in navigating the job market. Yousaf also critiques the authenticity of job listings, suggesting that many are misleading and that personal connections are often more effective for securing employment. takeaways The job market is challenging, especially for those over 40. Owning a small business can provide more opportunities than traditional jobs. Many job listings are misleading and may not lead to actual employment. Networking is crucial for finding job opportunities. Leadership involves elevating those around you, not just personal success. Job seekers should not rely solely on online listings for employment. Creating an LLC can provide flexibility and options in uncertain job markets. The economy is currently unfavorable for job seekers. It's important to have a backup plan in case of job loss. Personal connections often yield better job prospects than online applications. Sound Bites "Stay where you are for a while." "It's a shitty economy right now." Chapters 00:00 The Job Landscape Today 05:09 The Reality of Job Listings 12:41. Navigating Employment with an LLC keywords: jobs, small business, job listings, employment, LLC, networking, leadership, agency life, job market, career advice…

PPC with YRV Dynamics

1
In-House vs Agency PPC Jobs: How They're Structured 14:18

for 13 dage siden14:18

14:18

Yousaf Yunes discusses the dynamics of marketing careers, particularly the choice between working in-house or at an agency. He emphasizes the growing trend of in-house marketing roles, the importance of protecting corporate strategies, and the evolving landscape of digital marketing. Yousaf shares insights on how to build a successful marketing career, the value of agency experience, and offers practical advice for aspiring marketing professionals. takeaways In-house marketing roles are increasingly valuable. Protecting corporate strategies is crucial for companies. Agencies are losing clout due to digital marketing changes. Training is a key strength of agencies. In-house teams often have fewer layers than agencies. Agency experience can be beneficial for in-house roles. Understanding both agency and in-house dynamics is important. Surviving in an agency shows resilience and adaptability. Career progression in marketing often involves starting at an agency. Networking and competitions can enhance marketing skills. keywords:marketing career, in-house marketing, agency model, career advice, marketing director, corporate strategies, digital marketing, media buying, training in marketing, marketing dynamics titles Navigating Your Marketing Career Path Sound Bites "The agency model makes sense." "Good luck to you, my friend." Chapters 00:00 Navigating Career Choices in Marketing 02:51 The Rise of In-House Marketing 05:58 Agency vs. In-House: Understanding the Dynamics 09:11 Building a Successful Marketing Career 12:06 Final Thoughts and Advice…

PPC with YRV Dynamics

1
2025 Job Realities: This Economy is Tough 21:32

for 14 dage siden21:32

21:32

Yousaf Yunes discusses the current economic landscape, focusing on the challenges faced by job seekers and business owners. He highlights the disparity between corporate practices and the realities of the job market, particularly for recent graduates. The discussion also covers the impact of freelancing platforms on wages and the importance of negotiating salaries. Yousaf encourages listeners to consider side hustles as a viable option for financial stability and emphasizes the need for content-driven business strategies in today's economy. takeaways The economy is not as strong as portrayed by media. Job seekers face intense competition in the current market. Corporate practices often exploit job seekers' vulnerabilities. Freelancing platforms are contributing to wage depression. Negotiating salaries is increasingly challenging for new graduates. Building a reputation takes time and effort in business. Content marketing is more effective than traditional advertising. Many job postings may not be genuine or worthwhile. Side hustles can provide additional income and security. Investing in business growth is essential for success. titles Navigating the Economic Landscape Job Market Realities: A Deep Dive Sound Bites "We're 40% behind almost in movie revenue." "The best lead generation is content." "It's really sad to see low-paying jobs." "It's an employer's market right now." keywords: economy, job market, freelancing, corporate practices, salary negotiation, side hustle, employment trends, wage depression, business strategies, economic challenges Chapters 00:00 The Current Economic Landscape 02:53 Job Market Challenges and Trends 05:58 The Impact of Corporate Practices on Employment 08:49 Freelancing Platforms and Wage Depression 12:09 Negotiating Salaries in a Tough Market 14:58 Building a Sustainable Business in Adversity 17:49 Exploring Side Hustles as a Solution…

PPC with YRV Dynamics

1
Busy is Good 18:57

for 15 dage siden18:57

18:57

Yousaf Yunes shares his journey of hard work and dedication in building his business. He reflects on the importance of being busy, becoming an expert in your field, and outworking the competition. Yousaf emphasizes that adversity can lead to opportunities and that true pride comes from building something great. He encourages listeners to take action and start their own businesses or side hustles, highlighting the fulfillment that comes from working hard for oneself. takeaways Busy is good; it signifies growth and opportunity. To succeed in business, one must be an expert in their field. Hard work and dedication are essential for business success. Outworking your competition can set you apart. Adversity often breeds opportunity for growth. Building something from scratch brings immense pride. The world needs great businesses, not just average ones. Starting a side hustle can change your perspective on work. You must be willing to learn and adapt in business. True fulfillment comes from working hard for yourself. Sound Bites "Busy is good." "Are you an expert?" "Start a side hustle." Chapters 00:00 The Joy of Hard Work 03:46 Becoming an Expert in Your Field 07:58 The Importance of Outworking Your Competition 12:01 Turning Adversity into Opportunity 15:50 The Pride of Building Something New…

PPC with YRV Dynamics

1
Google Ads Shopping: Targeting 13:33

for 18 dage siden13:33

13:33

Yousaf Yunes, CEO & Founder of YRV Dynamics, discusses the intricacies of shopping campaigns, focusing on targeting strategies and ways to enhance conversions. He emphasizes the importance of using PMAX shopping feeds over standard shopping campaigns, the significance of audience segmentation, and practical tips for boosting conversions through reviews, SEO, and free shipping. takeaways Targeting is crucial for effective shopping campaigns. PMAX shopping feeds are more efficient than standard shopping. Audience segments can enhance ad performance. SEO plays a vital role in product visibility. Including customer reviews can significantly boost conversions. Free shipping is an essential factor for customer satisfaction. Campaign priority helps manage multiple products effectively. Using presence in targeting ensures reaching the right audience. Regularly auditing product descriptions can improve search rankings. Transparency in shipping policies builds customer trust. titles Mastering Shopping Campaigns: Strategies for Success Unlocking the Power of PMAX Shopping Feeds Sound Bites "It's really intuitive" "This one never gets used" "Feel free to check into that" Chapters 00:00 Introduction to Shopping Campaigns 02:59 Setting Up Standard Shopping Campaigns 05:53 Exploring PMAX Shopping Campaigns 08:57 Boosting Conversions: Strategies and Tips…

PPC with YRV Dynamics

1
Wall Street Journal: AI Taking over Ad Buying, My POV 9:50

for 19 dage siden9:50

9:50

Yousaf Yunes, CEO and Founder of YRV Dynamics, discusses the implications of AI in ad buying, emphasizing the importance of human expertise in managing campaigns. He highlights the current trends in digital marketing, particularly the rise of AI buying agents and PMAX campaigns, while cautioning against over-reliance on automation without expert oversight. The discussion also touches on the future of ad buying and the necessity of human operators in the process. takeaways AI will dominate ad buying, but expertise is crucial. 80% of digital media buys may be AI-directed by 2030. Most ad campaigns fail due to lack of expertise. High school students can set up Google Ads with minimal training. PMAX campaigns are outperforming traditional ad methods. Conversions are more valuable than mere clicks. Effective campaigns require understanding of conversion funnels. AI can assist but cannot replace human oversight. Max clicks strategy leads to poor quality leads. There will always be a need for human operators in ad buying. titles AI's Impact on Advertising The Necessity of Expertise in Digital Marketing Sound Bites "AI is not the sole answer." "You shouldn't be doing max clicks, man." "I think it was a very interesting article." keywords: AI, ad buying, digital marketing, PMAX campaigns, expertise, Google Ads, marketing strategies, conversion rates, media buying, advertising Chapters 00:00 The Rise of AI in Ad Buying 02:37 The Role of Expertise in Campaign Success 05:22 Understanding AI Limitations and Marketing Strategies 08:14 The Future of Ad Management and Human Oversight…

PPC with YRV Dynamics

1
"How Exactly Do I Set Up Add to Carts" 10:04

for 21 dage siden10:04

10:04

Yousaf Yunes, CEO & Founder of YRV Dynamics, discusses the intricacies of connecting Add to Cart (ATC) functionalities within e-commerce platforms, particularly emphasizing the advantages of using Shopify. He explains the importance of establishing a solid organic traffic base before investing in paid advertising, highlighting new businesses' challenges in the digital marketing landscape. takeaways The question about ATC is more insightful than it seems. Shopify is recommended for its ease of use and integration. Building a website from scratch can be counterproductive. CAPI (API) facilitates communication between platforms. Connecting Shopify to Google services is straightforward. Organic traffic is crucial before relying on paid ads. New businesses should focus on building awareness first. Don't rush into paid advertising without a proven model. Investing in organic growth can yield better long-term results. Patience is key in digital marketing success. Sound Bites "How does ATC work?" "Purchases are not magic." Chapters 00:00 Understanding ATC and E-commerce Platforms 02:56 The Importance of Shopify for E-commerce Success 05:49 Building Organic Traffic Before Paid Ads…

PPC with YRV Dynamics

1
Caught a Conversion Thief In-The-Act Pt. II 7:57

for 21 dage siden7:57

7:57

Yousaf Yunes discusses a troubling incident involving a data thief siphoning off client data through improper connections in a business manager account. He recounts the confrontation with the individual responsible and emphasizes the importance of ensuring that all digital marketing assets are properly connected to avoid data theft. The conversation also highlights the ethical responsibilities of freelancers in the digital marketing space and the need for vigilance in managing client accounts. takeaways Always ensure that your business manager connections are secure. Data theft can occur through improper pixel connections. Freelancers must uphold ethical standards in their work. Confronting unethical practices is essential in business. Understanding the technical aspects of digital marketing is crucial. Never take advantage of clients, regardless of payment. Proper training and certification can help prevent issues. Communication with clients about their accounts is vital. Data integrity is key in digital marketing campaigns. Always verify connections before launching campaigns. Sound Bites "What an adventure" Chapters 00:00 Confronting the Data Thief 02:45 Understanding Business Manager Connections 06:09 Lessons Learned and Best Practices…

PPC with YRV Dynamics

1
I Caught a Conversion Thief In-The-Act 11:24

for 26 dage siden11:24

11:24

Yousaf Yunes, CEO and Founder of YRV Dynamics, shares a troubling experience he had while working with a new client. He discusses the unethical practices of a supposed 'meta expert' who mishandled advertising campaigns, deleted crucial data, and siphoned off user data from another account. Yousaf emphasizes the importance of proper campaign management, ethical practices in digital advertising, and the need for businesses to keep their data within their own accounts. He concludes with lessons learned and best practices for managing digital marketing campaigns effectively. takeaways The best kind of client is one who returns. Many marketing philosophies are outdated and ineffective. Never delete advertising campaigns; they provide valuable data. Unethical practices in advertising can severely impact results. Proper campaign management is crucial for success. Siphoning data from other accounts is unethical and harmful. Each business line should have its own pixel for tracking. Question the setup of your advertising accounts regularly. Learning from past campaigns is essential for improvement. Maintaining data integrity within accounts is vital. Sound Bites "This is my first week." "It's total thievery." keywords digital marketing, advertising, unethical practices, campaign management, retargeting, meta ads, google ads, marketing strategies, business ethics, advertising mistakes Chapters 00:00 The Painful Experience of a Marketing Mishap 02:49 Unethical Practices in Digital Advertising 06:05 The Importance of Proper Campaign Management 08:56 Lessons Learned and Best Practices…

PPC with YRV Dynamics

1
Forming Sincere Bonds With Your Community: Not for Direct Profit 15:03

for 28 dage siden15:03