Mastering the Elevator Pitch
Manage episode 412754647 series 3462552
In this episode, we're diving into one of my all-time favorite topics: The Elevator Pitch (aka your 30-second commercial)!
This topic is surprisingly controversial, and I've got a unique perspective on it that differs from the norm. Join me as I unpack the pros and cons of elevator pitches and offer some starting points if you're new to crafting one.
I'll be blunt about what I dislike about traditional elevator pitches and offer up some simple tweaks you can make to transform your introduction into a genuine, impactful connection-builder.
Say goodbye to the robotic script and hello to conversations that leave people eager to connect and refer you to others!
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Episode Highlights:
2:05 - How basic elevator pitches help when you're just getting started talking about your businesses or if it's hard for you to be clear or brief.
3:00 - Why you need to move beyond the typical "elevator pitch."
5:50 - The ONE thing you must include in the first 10 seconds of your introduction to guarantee people listen and want to learn more.
8:41 - The goal of the elevator pitch is probably not what you think it is!
10:55 - Why it is more important to be CLEAR than be CLEVER in your introduction
13:55 - A fun little experiment that will change the way you introduce yourself at networking events.
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