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Episode 121 - Prescription Brand Planning with Janice MacLennan

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Indhold leveret af Political Pharmacist and Eric Geyer. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Political Pharmacist and Eric Geyer eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Ever wonder why certain prescriptions are branded and brought to market the way they are? Janice MacLennan joins the podcast to share some of her insight from years of working with big pharmaceutical companies and helping them bring new medications to market. With her book titled, "Brand Planning for the Pharmaceutical Industry" MacLennan has proven her expertise in this field and literally written the book on it. You can find her book here: https://www.goodreads.com/book/show/31870055-brand-planning-for-the-pharmaceutical-industry
  continue reading

130 episoder

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Manage episode 323630997 series 3265313
Indhold leveret af Political Pharmacist and Eric Geyer. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Political Pharmacist and Eric Geyer eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Ever wonder why certain prescriptions are branded and brought to market the way they are? Janice MacLennan joins the podcast to share some of her insight from years of working with big pharmaceutical companies and helping them bring new medications to market. With her book titled, "Brand Planning for the Pharmaceutical Industry" MacLennan has proven her expertise in this field and literally written the book on it. You can find her book here: https://www.goodreads.com/book/show/31870055-brand-planning-for-the-pharmaceutical-industry
  continue reading

130 episoder

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