RØDE launches “Wireless Micro” microphones

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• RØDE has launched its smallest wireless microphone yet, the Wireless Micro. Built for smartphones - the receiver plugs into the bottom of your phone - it features two clip-on microphones in either white or black.
• Pocket Casts is getting ready to change “Subscribe” to “Follow” in its popular podcast app, according to change notes for the upcoming next version. The word “Follow” is used by both Apple and Spotify.
• The Podcast Haven has added a podcast search to help you check if anyone else has the same podcast name. “It’s a pain to check across platforms like Apple, Spotify and YouTube separately, so I created a one-stop search tool to handle it all,“ said its founder, Eric Montgomery.

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• MrBallen is offically a New York Times bestselling author, he announced today - his graphic novel, Strange Dark & Mysterious, based on the hit podcast, was the highest debut novel on the NYT’s graphic novel and manga list this month.
• PodMatch published its November 2024 Podcasting Industry Report, for independent podcasters. The report pulls together a number of data sources to help new podcasters succeed.
• Audio marketers RadioActive Media has launched a billboard campaign across Southern California. The company uses personalities like Michael Smerconish, Bill Maher, Brian Kilmeade, and Chris Cuomo to voice audio spots.
• One year old this month, Beifahrersitz is a German-language newsletter about what it’s really like to have your own podcast. Denise Fernholz shares her numbers and her experiences growing her own show. There’s a new edition today; last week, she read Tom Webster’s book.
  • PS: search engine Kagi has launched its own free translation tool, just saying.

Moves and Hires

• Chris Wallace, a CNN host, is to leave the network. The Beast suggests he will instead find a new home on an independent platform such as streaming or podcasting, which he described as “where the action seems to be.”

Tips and tricks

• Podcast Discovery shares Five Ways You Can Create a Successful Branded Podcast
• Want to be successful on YouTube? Chris Stone writes where the best podcast traffic comes from on YouTube. It’s not search.

Podcast News

• Head Number 7 is new everywhere from Wondery and Audio Always today. The series delves into the macabre case of Cedric Lodge, the former head of the mortuary at Harvard Medical School, who was accused of a shocking and gruesome crime. It's presented by Professor Turi King, a presenter and forensic genealogist who specialises in unlocking the secrets held in human remains and solving ancient cold cases.
• Launched at the start of last month, Silent Medical Records Risk opens our eyes to the hidden risks in medical records that patients often overlook. Through real-life stories and host insights, the show explores how record errors can impact patient care and offers tips for spotting and correcting inaccuracies. It's from Blue Age.
• Legacy Talk is new today from Lemonada Media, hosted by Emmy-winning writer, producer, and actor Lena Waithe. The show will feature Waithe in thought-provoking conversations with iconic Black creators and industry leaders including Sheryl Lee Ralph, Gina Prince-Bythewood, Jada Pinkett Smith, Mara Brock Akil, Jenifer Lewis, and Debbie Allen. The series is a production of Waithe’s Hillman Grad with Lemonada overseeing ad sales, marketing and distribution.
• Fifty years ago this month, Karen Silkwood, a 28-year-old plutonium plant worker, died in a fatal crash as she was driving to hand over documents to a journalist. Radioactive: The Karen Silkwood Mystery from ABC Audio unearths newly discovered and never-before-heard audio tapes from investigators, recorded decades apart that might provide fresh insight.

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Image: RØDE