The Branded Podcast Strategy Used by The Royal National Lifeboat Association's with '200 Voices' (3/3)

Podcasting Smarter

In today's episode of Podcast Smarter, we continue our conversation with the Royal National Lifeboat Institution (RNLI) and how they leveraged the power of podcasting to celebrate their 200th anniversary through their series entitled '200 Voices'. Explore the fascinating details behind the creation of a content-rich podcast aimed to commemorate, inspire and celebrate two centuries of life-saving operations.

Understand the strategic integration of this podcast into RNLI's broader marketing strategy, and its role within the digital ecosystem including the use of an embedded player and streaming platforms. Be a part of exceptional stories of hope and resilience, doubly amplified by strategic social media campaigns and collaborations with influencers.

Learn how the podcast goes beyond their standalone article, serving also as teasers and supportive content for social media, digital newsletters and their print magazine.

"The measure of success for 200 voices is the number of people who stop you or go, I heard that. What an incredible story. Or I listened to this person. I never knew that about them." - Dan Holland, Adventurous Audio

This episode also features the heartwarming story of Doug Grant, a volunteer whose family has served the RNLI for over 124 years, highlighting multi-generational volunteerism and the strong bond created during their time of shared service. Throughout the episode, you are given an in-depth view into the RNLI’s history, it's symbol of hope and resilience, and the core human values it embodies.

Tune in for a narrative that transcends ordinary storytelling and lays bare the emotional core of human experience, setting an example of compassion and dedication to community service.

Here are the main takeaways of today's episode:

• Discover the captivating story of RNLI's 200th anniversary celebration and the impact of their lifesaving work.

• Master the art of effective podcasting for non-profits and amplify your organization's message to a broader audience.

• Unleash the power of a digital content hub to streamline your organization's communication and engagement efforts.

• Engage and connect with your audience through compelling branded podcasts that leave a lasting impression.

• Learn how the RNLI has preserved their organization's rich history and heritage through the captivating medium of digital audio, ensuring its legacy lives on.

The key moments in this episode are:

00:00:28 - Utilizing the Podcast in Marketing Strategy
00:01:36 - Importance of Embedded Players and Web Presence
00:04:47 - Podcast Complementing Digital Strategy
00:08:07 - Standout Episodes and Impact on Brand
00:14:32 - The Power of Storytelling
00:15:32 - Impact of Branded Podcasting
00:17:40 - Effective Techniques of Podcasting
00:18:23 - Contributions to the History of the Brand
00:19:51 - The Measure of Success

Resources:

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Connect with Rory, the RNLI, Dan and Adventurous Audio:

Facebook: www.Facebook.com/RNLI
YouTube: www.YouTube.com/RNLI Twitter/X: www.X.com/rnli @RNLI
TT: www.TikTok.com/@RNLI
LinkedIn: www.linkedin.com/RNLI Adventurous Audio Website https://www.adventurousaudio.co.uk/
LinkedIn: https://www.linkedin.com/company/adventurous-audio-ltd
Insta https://www.instagram.com/adventurous_audio
Dan Holland LinkedIn https://www.linkedin.com/in/dnjholland/ About us:

Podcasting Smarter is the official in-house podcast by Podbean.

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com

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