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Indhold leveret af Wolfgang Bremer. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Wolfgang Bremer eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Indhold leveret af Wolfgang Bremer. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Wolfgang Bremer eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Wolfgang Bremer and friends are discussing design, products, technology and more. Subscribe now and follow us for updates: twitter.com/Pixelish_HQ · instagram.com/Pixelish_HQ · facebook.com/Pixelish.HQ 🎧
Indhold leveret af Wolfgang Bremer. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Wolfgang Bremer eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Wolfgang Bremer and friends are discussing design, products, technology and more. Subscribe now and follow us for updates: twitter.com/Pixelish_HQ · instagram.com/Pixelish_HQ · facebook.com/Pixelish.HQ 🎧
Special guest Sebastian Kaul joins the show. He's a product innovation manager by profession and a designer at heart. We talk about better collaboration of PMs and designers, user experience going beyond design, empowerment of people, and more… Links and Show Notes: Sebastian Kaul's LinkedIn Profile
Special guest Josh Chisholm joins the show. He's a senior designer focusing on design systems at Reddit with previous roles at Google and SAP. We talk about technical design roles, design systems, seniority, the Peter Principle, remote work, and more… Links and Show Notes: Design Systems Article "Systems, Mistakes, and the Sea" by Robin Rendle "Guidance Over Governance" by Jen Yee and Luca Orio of Netflix From Figma’s Schema Conference 2021 The Peter Principle Clockwise - Automatically Moves Meetings in Order to Optimize Your Calendar and Free up Focus Time Josh Chisholm's Website Josh Chisholm's LinkedIn Profile…
Special guest Brett Wakefield joins the show. He's a Senior Design Manager at SAP. We talk about the responsibilities of a senior design manager, managing up, down and sideways, the seniority gap, why saying no is good, taking effective breaks, and more… Links and Show Notes: Brett Wakefield's LinkedIn Profile Brett Wakefield's Strava Profile…
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