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The Strategy Behind Brand Transformations
Manage episode 434182696 series 3593114
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On this episode of Pivot Points, Cramer’s Tripp Underwood is joined by Ted Nelson, CEO and co-founder of Mechanica. Ted is a brand transformation expert helping organizations to shape strategies to stay on track with business growth while meeting customer needs. In this conversation we will explore knowing when your company may need to undergo a brand transformation, how this process is different from a refresh, and where to get started.
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