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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Simon Beaumont questions DFES on WA’s fire readiness during this high-threat period
Manage episode 461362957 series 2343648
Indhold leveret af audioBoom. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af audioBoom eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Manage episode 461362957 series 2343648
Indhold leveret af audioBoom. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af audioBoom eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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1 6PR listeners argue that the government must address the lack of apprentices in the building industry 4:13
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1 Marble Bar is ground zero for flooding after Cyclone Zelia 7:22
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1 Perth Today with Simon Beaumont Podcast - Friday, 14 February 2025 2:44:51
2:44:51
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1 Concerns that a community in Perth still idolises Perth’s most notorious neo-Nazis 7:44
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1 Perth Today with Simon Beaumont Podcast - Thursday 13 February 2025 2:42:13
2:42:13
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1 Police union criticises police commissioner and state government for failing to prioritise officers' needs 19:36
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1 Perth Today with Simon Beaumont Podcast - Wednesday 12 February 2025 2:42:08
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1 Racing suspended at Albany Racing Club, threatening the richest horse race in the WA bush 3:37
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1 WA regions welcome federal support to keep Rex air services running 6:46
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1 Perth Today with Simon Beaumont Podcast - Tuesday. 11 February 2025 2:41:41
2:41:41
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1 Investigating why AM radio is cutting out in the Northbridge Tunnel 3:50
3:50
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