18. The One Question You Need To Ask Yourself To Create Highly Converting Content Personal Brand School With Danielle Cevallos podcast

14:33

If you want to build trust with your audience and increase engagement… You HAVE to shift towards long-form content. Today on the Personal Brand School, Danielle discusses why long-form content has become a cornerstone of building a successful personal brand. With attention spans dwindling and trust in companies at an all-time low, the need for in-depth, valuable content has never been greater! Danielle covers: Importance of Long-Form Content: Discover the shortcoming of short-form content and how long-form content helps facilitate meaningful purchasing decisions (3:41). Engagement Strategies: Learn how to create a cohesive brand experience across multiple platforms like email nurture sequences, social media promotions, and retargeting ads (8:09). Meeting the Challenge: Navigating the challenges of modern marketing is possible with strategic planning and execution (10:56). And… If you aren’t already, be sure to sign up for Danielle’s free newsletter. NO fluff. SUPER in-depth actionable marketing strategy. No nonsense. Register HERE! https://api.leadconnectorhq.com/widget/form/IM6paqZlFjdk7OyNqSgi & If you’re ready to learn more about building your personal brand on LinkedIn HERE! https://theconvictionmarketingagency.com/linkedin-guide…

Personal Brand School with Danielle Cevallos

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29. How to Effectively Use Email Marketing Strategies 15:30

for 50 weeks siden15:30

15:30

Email marketing is NOT dead…. In fact, it has INCREDIBLE significance, in light of the unpredictable nature of social media platforms. With so many recent issues of hacking and platform outages, the value of owning and nurturing an email list has become increasingly evident. In this episode of the Personal Brand School, Danielle shares the 3 significant changes she’s implementing in her emailing marketing strategy for Q2 and beyond. Danielle covers: Building a Solid Foundation: Discover the importance of high-value lead magnets and weekly educational content (2:22). Nurturing Relationships: Learn the importance of nurturing email subscribers with valuable content, avoiding the pitfall of bombarding them with sales pitches (9:01). Taking Email Marketing Seriously: Take ownership of your personal brand through prioritizing email list building for long-term success (13:43). Remember, your email list is a valuable asset in today’s digital landscape. Embrace these changes and strategies to elevate your email marketing game and build stronger connections with your audience. And… If you aren’t already, be sure to sign up for Danielle’s free newsletter. NO fluff. SUPER in-depth actionable marketing strategy. No nonsense. Register HERE! https://api.leadconnectorhq.com/widget/form/IM6paqZlFjdk7OyNqSgi & If you’re ready to learn more about building your personal brand on LinkedIn HERE! https://theconvictionmarketingagency.com/linkedin-guide…

Personal Brand School with Danielle Cevallos

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28. 3 Reasons Your Marketing Strategies Are Failing 14:37

for 52 weeks siden14:37

14:37

Tired of jumping from one marketing strategy to the next? Looking to learn why NOTHING is working?Today on the Personal Brand School, Danielle discusses 3 unconventional reasons why marketing strategies might not be delivering the results you hoped for. She shares her years of experience with entrepreneurs and businesses of all sizes, from startups to established 8-figure companies, uncovering similarities in the challenges they faced when it comes to marketing, especially in the realm of building a strong online presence. Danielle covers: Discover how many businesses mistake tactics for a strategy, such as focusing solely on one platform (1:01). Explore why your lack of comprehensive strategy is detrimental to your marketing efforts (4:06). Learn how to escape a fragmented approach to marketing that results in disjointed efforts and wasted resources (8:00). Remember, investing in your marketing education is ESSENTIAL to your success in building your personal brand. Join the Virtual Business School Membership: www.convictionmarketingagency.com/vbsmember Stay Connected with Danielle: Tune into this conversation to learn the importance of balancing authenticity with professionalism to build a strong personal brand. And... If you aren't already, be sure to sign up for my free newsletter. NO fluff. SUPER in-depth actionable marketing strategy. No nonsense. Register HERE!…

Personal Brand School with Danielle Cevallos

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27. Choosing The Right Platform For Your Personal Brand 21:55

for 1 year siden21:55

21:55

Don’t know what social media platform is the MOST strategic for your brand? Today, Danielle walks you through the pros and cons of each platform, helping you make an informed decision based on your business type and target audience. She emphasizes the importance of choosing a primary platform while maintaining a presence on others for backup. Danielle covers: 2:01: Why Facebook is perfect for friendly and familial content 7:04: How Instagram is driven by visuals 10:24: LinkedIn is a must for professionals and thought leaders 13:07: Twitter to gain credibility 14:59: How YouTube builds trust 16:22: Discover building authority through Podcasting 17:33: SEO & Website allows for building organic traffic in the long-term 19:41: The combination that proves to build an effective personal brand Choose platforms that align with your strengths, business objectives, and audience preferences. Master one platform at a time, gradually expanding your presence as you grow your personal brand. Join the Virtual Business School Membership: www.convictionmarketingagency.com/vbsmember Stay Connected with Danielle: Tune into this conversation to learn the importance of balancing authenticity with professionalism to build a strong personal brand. And... If you aren't already, be sure to sign up for my free newsletter. NO fluff. SUPER in-depth actionable marketing strategy. No nonsense. Register HERE!…

Personal Brand School with Danielle Cevallos

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26. How To Create A Purpose Driven Brand 11:46

for 1 year siden11:46

11:46

NEWS ALERT: Your audience does not want more fluff. In an online world oversaturated with content and shiny new hacks, understanding the driving force behind your personal brand is paramount. Join Danielle today for an eye-opening discussion on the true essence and purpose behind your personal brand. Danielle discusses the importance of understanding what sets your brand apart and what will propel you to success. Episode Highlights: Understanding Your Purpose: Danielle helps you identify your purpose, laying the groundwork for a strategic approach to building your brand. Long-Term Goals and Flexibility: Discover the freedom & flexibility of building a personal brand with long-term goals in mind. Embracing Corporate Branding: Learn how to navigate the corporate landscape with minimal constraints and maximize your brand’s impact across multiple ventures. Join the Virtual Business School Membership: www.convictionmarketingagency.com/vbsmember Stay Connected with Danielle: Tune into this conversation to learn the importance of balancing authenticity with professionalism to build a strong personal brand. And... If you aren't already, be sure to sign up for my free newsletter. NO fluff. SUPER in-depth actionable marketing strategy. No nonsense. Register HERE!…

Personal Brand School with Danielle Cevallos

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24. Unlocking Creativity: Generating Quality Content 13:17

for 1 year siden13:17

13:17

Want to learn how to OVERCOME your content drought? In today’s episode of the Personal Brand School, Danielle delves into the all-too-common challenge of navigating creative block and content droughts. Whether you’re a seasoned content creator or just starting to build your personal brand, you’ve likely experienced moments when inspiration seems elusive, and the well of ideas runs dry. Fear not, today Danielle is here to equip you with invaluable strategies to overcome these obstacles and reignite your creative spark. Key Takeaways: Diversify Your Perspective: Reach out to past clients to gain fresh insights into current market trends. Reflect on Client Conversations: Take a deep dive into your recent client interactions to identify common themes, struggles, and goals. Challenge Industry Norms: Identify trends or practices that make you roll your eyes and jot them down. These frustrations can be transformed into compelling content that challenges conventional wisdom. Live Life Authentically: Don’t underestimate the power of living life beyond your work. Join the Virtual Business School Membership: www.convictionmarketingagency.com/vbsmember Stay Connected with Danielle: Tune into this conversation to learn the importance of balancing authenticity with professionalism to build a strong personal brand. And... If you aren't already, be sure to sign up for my free newsletter. NO fluff. SUPER in-depth actionable marketing strategy. No nonsense. Register HERE!…

Personal Brand School with Danielle Cevallos

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23. Repositioning Your Marketing Strategy 13:38

for 1 year siden13:38

13:38

Are you at a STANDSTILL with your marketing strategy, as the economic market shifts? In today’s episode of the Personal Brand School, Danielle dives deep into the intricate art of repositioning your marketing strategy. As an entrepreneur, you often find yourself navigating a dynamic landscape where market trends shift, consumer behaviors evolve, and economic fluctuations impact purchasing power. Join Danielle as she shares actionable strategies to help you stand out in a crowded market and resonate with your ideal clients. Danielle covers: Understanding Your Audience Avoiding Clickbait Tactics Crafting Authentic Messages Join the Virtual Business School Membership: www.convictionmarketingagency.com/vbsmember Stay Connected with Danielle: Tune into this conversation to learn the importance of balancing authenticity with professionalism to build a strong personal brand. And... If you aren't already, be sure to sign up for my free newsletter. NO fluff. SUPER in-depth actionable marketing strategy. No nonsense. Register HERE!…

Personal Brand School with Danielle Cevallos

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22. Building Trust with Your Personal Brand: Beyond Clickbait 13:34

for 1 year siden13:34

13:34

Scared your personal brand is gaining visibility WITHOUT trust? In today’s episode of the Personal Brand School, Danielle discusses the critical topic of building trust with your personal brand and explores the shifting trends in the online space that are influencing how we connect with our audience. This episode is packed with practical advice, eye-opening trends, and strategic methods to elevate your personal brand’s trustworthiness and authenticity in today’s digital world. Danielle covers: The Evolution of Online Marketing Authenticity Wins The Value of Transparency Consistency is Key Practical Tips for Trust-Building Whether you’re striving to hit your first 10k month or looking to solidify your brand’s foundation, this episode is a goldmine of insights and strategies ready to be implemented. Join the Virtual Business School Membership: www.convictionmarketingagency.com/vbsmember Stay Connected with Danielle: Tune into this conversation to learn the importance of balancing authenticity with professionalism to build a strong personal brand. And... If you aren't already, be sure to sign up for my free newsletter. NO fluff. SUPER in-depth actionable marketing strategy. No nonsense. Register HERE!…

Personal Brand School with Danielle Cevallos

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21. Making Your Mess Your Message 16:42

for 1 year siden16:42

16:42

Ever feel like you’re sharing too much of your mess online? Or have you ever felt the desire to share more of your personal life online but don’t know how to set boundaries….. In today’s episode of the Personal Brand School, Danielle introduces the topic of making your mess your message and discusses its implications for personal branding and professional growth. She guides you through the freedom you have in crafting your online persona and encourages you to be intentional about what you share. Danielle covers: Considerations Before Making Your Mess Your Message Respecting Others’ Privacy Selective Sharing Authenticity vs. Transparency Tune into this conversation to learn the importance of balancing authenticity with professionalism to build a strong personal brand. And... If you aren't already, be sure to sign up for my free newsletter. NO fluff. SUPER in-depth actionable marketing strategy. No nonsense. Register HERE!…

Personal Brand School with Danielle Cevallos

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20. Building Beyond Business: The Art of Personal Branding on LinkedIn with Jackie Hermes 36:41

for 1 year siden36:41

36:41

Think you are above personal branding? Danielle is joined by top LinkedIn voice, Jackie Hermes, to prove the long game in personal branding is absolutely worth it. Jackie Hermes is a 2X entrepreneur, brand builder, startup mentor, and LinkedIn expert. She has been running a marketing company, Acelity, for the past 11 years, where she helps B2B software companies grow faster. If you are a founder, executive, or entrepreneur that has been thinking about building your personal brand online, this episode will share encouragement on how to prioritize your commitment to brand building, which is crucial for business growth! Stay tuned for more episodes packed with tips, strategies, and inspiring stories to help you elevate your brand. Connect with Jackie on LinkedIn and visit her website JackieHermes.com. LinkinedIn - https://www.linkedin.com/in/thejackiehermes IG - https://www.instagram.com/thejackiehermes/?hl=en And... If you aren't already, be sure to sign up for my free newsletter. NO fluff. SUPER in-depth actionable marketing strategy. No nonsense. Register HERE!…

Personal Brand School with Danielle Cevallos

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19. How to Become a Paid Speaker in 2024 with Heather Monahan 25:03

for 1 year siden25:03

25:03

If you want to do get paid to speak in 2024, building your personal brand is going to be CRITICAL to your strategy! Today on Personal Brand School, Danielle interviews Heather Monahan, a former C-suite executive turned top-ranked speaker, best-selling author, and executive coach about how she went from being fired from her corporate career, to building a highly lucrative speaking career! In this episode, Danielle and Heather Discuss: Why building a personal brand is CRITICAL to getting speaking gigs Whether or not you should speak for free How to generate referrals for speaking gigs What to charge as a speaker and how to pitch the right people Whether or not you should work with speaking bureas How Heather landed a TEDx talk that went all the way Join us for a deep dive into the dynamic world of professional speaking in 2024. You can find Heather HERE! Instagram - https://www.instagram.com/heathermonahan/?hl=en Check out her book & podcast here! https://heathermonahan.com/ Subscribe to Danielle's weekly newsletter. No fluff. One topic, deep dive training, 5 minutes or less (plus lots of Gifs). Trust me, you'll love it! Want to work with our agency? We have LIMITED spots available. Book a call here. And, be sure to connect with Danielle on LinkedIn!…

Personal Brand School with Danielle Cevallos

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18. The One Question You Need to Ask Yourself to Create Highly Converting Content 11:13

for 1 year siden11:13

11:13

Want to learn how to stop the scroll? There is ONE question you need to ask yourself, that you are probably overlooking, that will CHANGE the game for you! On today's episode of Personal Brand School, Danielle breaks down the most underutilized source of market research for content creators who want to get more views, increase engagement, and make more money from their content! Tune in to learn EXACTLY how to get real traction with your content, and how to leverage this POWERFUL tool to engage more of your audience! Subscribe to Danielle's weekly newsletter. No fluff. One topic, deep dive training, 5 minutes or less (plus lots of Gifs). Trust me, you'll love it! Want to work with our agency? We have LIMITED spots available. Book a call here. And, be sure to connect with Danielle on LinkedIn!…

Personal Brand School with Danielle Cevallos

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17. Podcasting Strategy for Personal Branding in 2024 with Kelly Roach 25:15

for 1 year siden25:15

25:15

With AI being all the rage that everyone will be applying in 2024, personal deep connection is going to TAKE OFF! A big strategic play in this is to build up your personal brand through podcasting. Danielle has top podcaster, Kelly Roach on this episode to discuss everything about brand building with podcasting. Today on the show Danielle & Kelly are breaking everything down for you: Why you should have a podcast How to structure time to get content done What to do to stand out in the podcast space With 2024 being the year that long form & deep connection content taking off, this episode you will learn all the aspects of how to leverage podcasting to strategically build your brand. Want more in depth info just like this? Subscribe to my weekly newsletter. No fluff. One topic, deep dive training, 8 minutes or less (plus lots of Gifs). Trust me, you'll love it! If you are looking to get featured on more podcasts, we'd love to help you get booked. Our service has placed clients on hundreds of shows, and we would love to get your name out there, so you can increase visibility, drive leads, and generate more revenue for your company! Book a call here. Let's connect on LinkedIn!…

Personal Brand School with Danielle Cevallos

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16. How to Create Content that Converts, Consistently. 13:51

for 1 year siden13:51

13:51

If you want your content to convert, you will need to learn to create content with PURPOSE. In today's episode, I am diving into HOW to create content that gets attention, nurtures, and then... converts. Understanding these three types of content and how to leverage them TOGETHER inside of a comprehensive strategy is a game changer for getting more traction from your content! If you've struggled to create personal branding style content, or you feel like you are creating content but it's doing NOTHING to grow your business... this episode is for you! And... If you aren't already, be sure to sign up for my free newsletter. NO fluff. SUPER in-depth actionable marketing strategy. No nonsense. Register HERE!…

Personal Brand School with Danielle Cevallos

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15. How to Balance Nurture with Promotional Content for Maximum Impact 17:36

for 2 years siden17:36