The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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#12 The Story of MoonPie's Twitter and Landscape of Online Culture with Patrick Wells
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Manage episode 228692042 series 2396523
Indhold leveret af Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
On this episode of the Peppered Podcast I’m talking with Patrick Wells about online culture. Patrick is a social expert and the creative genius behind MoonPie’s incredible success on Twitter. On this episode we discuss: · Relating to online culture · How to create a viral moment · What most brands are doing wrong on social media · Can social media really drive sales? · What’s next for brands on social media? · And much more
…
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20 episoder
MP3•Episode hjem
Manage episode 228692042 series 2396523
Indhold leveret af Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
On this episode of the Peppered Podcast I’m talking with Patrick Wells about online culture. Patrick is a social expert and the creative genius behind MoonPie’s incredible success on Twitter. On this episode we discuss: · Relating to online culture · How to create a viral moment · What most brands are doing wrong on social media · Can social media really drive sales? · What’s next for brands on social media? · And much more
…
continue reading
20 episoder
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