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Influences on Business - Deep Dive 9: Sienna Brooks and External Business Influences
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Episode 9: Sienna Brooks and External Business Influences
In this episode, we revisit the key concepts from the Influences on Business topic in an engaging and relatable way. Follow the story of Sienna Brooks, the visionary founder of SustainCo, a fictional company navigating the challenges of external influences in business.
We unpack how Sienna’s eco-conscious brand adapts to evolving technology, tackles ethical dilemmas, manages economic pressures, and competes in a global market. Through SustainCo’s journey, you’ll see how businesses use e-commerce to expand internationally, adopt sustainable practices to reduce environmental impact, and respond to fluctuating economic conditions.
This episode highlights how modern businesses handle challenges like adhering to legislation, balancing customer needs, and staying competitive in dynamic markets. It’s the perfect blend of storytelling and revision, designed to help GCSE Business Studies students master the topic of Influences on Business.
Credits: Audio and AI assistance powered by Google Notebook LM.
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