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Marketing information and research

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Manage episode 157294963 series 1217282
Indhold leveret af Pearson Education. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Pearson Education eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
This Podcast is designed to illustrate the importance of secondary research and its contribution to business decision-making. People tend to be aware of sources of secondary data but not how to use it and importantly the contribution it makes to primary data collection. The two practitioners interviewed are from both consumer and business marketing and illustrate how they gathered data from a variety of sources, analysed it to aid their decision-making.
  continue reading

25 episoder

Artwork
iconDel
 
Manage episode 157294963 series 1217282
Indhold leveret af Pearson Education. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Pearson Education eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
This Podcast is designed to illustrate the importance of secondary research and its contribution to business decision-making. People tend to be aware of sources of secondary data but not how to use it and importantly the contribution it makes to primary data collection. The two practitioners interviewed are from both consumer and business marketing and illustrate how they gathered data from a variety of sources, analysed it to aid their decision-making.
  continue reading

25 episoder

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