Culips English Podcast: Practical English Learning Made Fun Learn and Explore: Join Culips for an exciting English learning journey. Our podcast focuses on teaching English idioms, slang, and phrasal verbs through fun and engaging conversations. Each episode helps you master English for real-life situations. Unique Learning Experience: Culips stands out by blending language skills with cultural insights. Our diverse hosts make learning relatable, covering a variety of everyday topics. You’ll ...
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Consumer Behaviour
Manage episode 157294967 series 1217282
Indhold leveret af Pearson Education. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Pearson Education eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
This Podcast features Dr Fiona Cheetham whose research interests are in the social/cultural aspects of consumer behaviour and two third year students one from the UK (Rachel) the other from the USA (Samantha). Dr Cheetham takes an academic perspective on consumer behaviour and suggests that marketers need to understand and appreciate the cultural aspects of society so that they are better able to target their audience with both the appropriate message and products. She ends with a view of culture as being, 'The lens through which we see society'. Rachel and Samantha comment on this from their personal experiences and approaches to shopping from different cultural perspectives. Interestingly they do not find a great deal of differences between their own shopping behaviour and conclude that actually the common denominator is education/social class.
…
continue reading
25 episoder
Manage episode 157294967 series 1217282
Indhold leveret af Pearson Education. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Pearson Education eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
This Podcast features Dr Fiona Cheetham whose research interests are in the social/cultural aspects of consumer behaviour and two third year students one from the UK (Rachel) the other from the USA (Samantha). Dr Cheetham takes an academic perspective on consumer behaviour and suggests that marketers need to understand and appreciate the cultural aspects of society so that they are better able to target their audience with both the appropriate message and products. She ends with a view of culture as being, 'The lens through which we see society'. Rachel and Samantha comment on this from their personal experiences and approaches to shopping from different cultural perspectives. Interestingly they do not find a great deal of differences between their own shopping behaviour and conclude that actually the common denominator is education/social class.
…
continue reading
25 episoder
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