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Indhold leveret af Oli Billson and Tom Breeze. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Oli Billson and Tom Breeze eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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EP27 : The YouTube ‘End Screen’ Revelation

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Manage episode 179751462 series 1192114
Indhold leveret af Oli Billson and Tom Breeze. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Oli Billson and Tom Breeze eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
YouTube’s ‘End Screen’ revelation has overtaken the desktop-only Annotations tool, presenting profitable opportunities to build better user experiences. In this week’s episode of Path to Purchase, Tom discusses this mobile and tablet-friendly tool with Oli in further detail, touching on how it makes it easier for viewers to take action before a video ends, and how it is proven to increase engagement and allow viewers to make decisions easily, thus allowing us to remarket in the right way. We can get creative with End Screens, and from an ROI standpoint they are proven to work well and ultimately get results.
  continue reading

33 episoder

Artwork
iconDel
 
Manage episode 179751462 series 1192114
Indhold leveret af Oli Billson and Tom Breeze. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Oli Billson and Tom Breeze eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
YouTube’s ‘End Screen’ revelation has overtaken the desktop-only Annotations tool, presenting profitable opportunities to build better user experiences. In this week’s episode of Path to Purchase, Tom discusses this mobile and tablet-friendly tool with Oli in further detail, touching on how it makes it easier for viewers to take action before a video ends, and how it is proven to increase engagement and allow viewers to make decisions easily, thus allowing us to remarket in the right way. We can get creative with End Screens, and from an ROI standpoint they are proven to work well and ultimately get results.
  continue reading

33 episoder

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