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Jason Swenk on Building and Scaling Marketing Agencies
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Jason Swenk is the agency advisor & coach who guides marketing agencies through a proven framework for growing their agency faster.
Jason has written the book for growing an agency from nothing to two 8 figure agencies.
Jason currently hosts the Smart Agency Master Class Podcast, a Digital Marketing Agency Owner podcast for sharing the strategies and stories from real agency owners of what is working today in the agency world, and how they got to where they are now.
Jason Swenk shares his journey from building a successful agency to starting an agency consulting business. Jason also talks about agency owners' different goals, such as building an asset to sell, creating a lifestyle business, or operating as an incubator agency. He emphasizes the importance of building an asset and provides tips for agency owners looking to scale their businesses. Jason also touches on his marketing strategy, including the power of podcasting and the importance of providing valuable content to potential clients.
Key Takeaways:
- Building an asset is important for agency owners who want to create long-term value and have the option to sell.
- Agency owners should focus on scalability, reoccurring revenue, and building a diverse client base.
- It's important to have a leadership team in place to handle day-to-day operations and free up the owner's time.
- Consistency is key in marketing, and it takes time to see results. Agencies should focus on providing value and helping their audience.
- Social media can be a powerful marketing tool if used correctly, but it's important to avoid being self-centered and focus on helping others.
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Timestamps:
02:51 Jason's decision to sell his agency after 12 years
06:18 Jason's road from an agency owner to an advisor
09:29 The 3 paths of agency owners: exit, lifestyle, incubator
10:56 Why creating a lifestyle business is a prison
13:48 Scaling a business and the hardships
16:10 Jason's criteria for investing in agencies
19:23 Downsides of selling and earnouts
23:51 The marketing strategies & funnel of Jason's consultancy business
25:49 Shift the spotlight: from self to clients
33:08 Treating business as a game and experimenting with strategies
34:19 Removing emotions from decision-making and seeking advice from others
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Guest resources:
https://jasonswenk.com/
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