#76- Maximizing the Daily Potential of Your Business

Owned and Operated - A Plumbing, Electrical, and HVAC Growth Podcast

In this episode, John and Jack discuss how home service businesses handle their capacity. As a service, you are selling the time and expertise of your techs. The job is to fill capacity, and you should think about filling capacity like this: if you have a tech for eight hours, you want them to be working hands on the tools as much of those eight hours as possible. Strategic zoning, targeting marketing, and led gen are all a part of it! Tune in to learn how you can fill your capacity with the most efficient tactics.

Episode Hosts:

• John Wilson: @wilsoncompanies
• Jack Carr: @thehvacjack
  
  

Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
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John Wilson is hosting a workshop in March! Join us March 19th-21st for the Breaking $5 Million Workshop! It’s specifically crafted to help you take your home service business to the next level. Seats are limited and tickets are selling fast. You can check out the agenda and get all the details right here!
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Kapitler

1. Introduction to Capacity (00:00:00)

2. Zoning and Revenue Goals (00:13:44)

3. Determining Service Zones (00:14:14)

4. Marketing and Zone Targeting (00:14:43)

5. Capacity and Lead Flow (00:15:46)

6. Booking Schedule and Dispatch Boards (00:16:12)

7. Reflection on Capacity and Marketing (00:25:03)