#139 - LEGENDS: Chad Peterman’s $120M Home Service Scaling Strategy

Owned and Operated - A Plumbing, Electrical, and HVAC Growth Podcast

Owned and Operated continues its new Legends series, focusing on the stories of the home service industry’s most successful entrepreneurs. John Wilson and Jack Carr are joined by special guest Chad Peterman, President and CEO of Peterman Brothers–a $120M home service empire with over 700 employees and eight locations. Follow along as Chad discusses how a centralized operation opened the door for expansion, the realities of recruiting and marketing for a large organization, and the power of podcasting and branding to help find the right hiring fits for your business culture.
Service Scalers can help figure out your PPC, SEO, and even LSA. Right now they’re running a special $99 digital marketing audit where they’ll take a look under the hood of your marketing, tell you what’s working, and where you can optimize. Schedule today!
https://www.servicescalers.com/audit
Episode Hosts: 🎤
John Wilson: https://x.com/WilsonCompanies
Jack Carr: https://x.com/thehvacjack
Episode Guest:
Chad Peterman: On LinkedIn | @ChadMPeterman on Twitter
Learn More About Chad Peterman
The Can’t Stop The Growth Podcast
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John Wilson, CEO of Wilson Companies
https://www.wilsonplumbingandheating.com
Jack Carr, CEO of Rapid HVAC
https://rapidhvactn.com

Kapitler

1. Intro (00:00:00)

2. Special Promo from Service Scalers (00:00:31)

3. The Current State of Peterman Brothers (00:00:54)

4. Challenges and Strategies in Multi-Location Expansion (00:03:34)

5. Greenfielding vs. Acquisitions (00:06:32)

6. Onboarding and Training Processes (00:12:36)

7. Marketing and Lead Generation (00:16:56)

8. Exploring New Service Verticals (00:18:59)

9. Avoca AI for Call Centers (00:24:31)

10. Launching in Indy vs. Ohio (00:25:20)

11. Goals and Expansion Plans (00:25:51)

12. Minimum Viable Branch (00:27:11)

13. Podcast as a Leadership Tool (00:28:16)

14. Multi-Location Strategy (00:32:38)

15. Leadership and Management Challenges (00:35:53)

16. Marketing and AI Integration (00:40:26)

17. Communication and Organizational Growth (00:44:01)

18. Last Words, Where to Find Chad (00:48:34)