What Does It Take to Build a Personal Brand That Truly Connects? | Epi 48

OWN YOUR BRAND SHOW with Victoria Odekomaya

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Unlock the secrets to crafting a personal brand that truly stands out and reflects your authentic self. Do you wonder how some individuals seem to effortlessly influence decisions, from product purchases to voting choices? Join us as we explore the critical components of personal branding, with a focus on authenticity and consistency. We promise you'll learn how clarity about your desired perception and genuine self-representation can build a strong "know, like, and trust" factor that resonates with others. Avoid the pitfalls of mimicking others or reducing your brand to visuals alone, as we illustrate through examples like Elon Musk's unique approach to branding.
In this episode, discover how to create content that not only showcases your expertise but also connects with your audience on a deeper level. Whether you're sharing your journey as a photographer, a foreigner, or a proud parent, learn how to present your values and personality authentically. We also highlight the thrilling opportunity to elevate your brand with a feature in Boss Ladies magazine, complete with a celebrity photo shoot experience. Let us guide you in making your personal brand memorable and influential, ensuring that every aspect of your brand building reflects who you truly are.

//ABOUT
Victoria Odekomaya is a Nigerian American and former drug research scientist turned brand and marketing expert. Through her Creative Agency, LiMStudios, she specializes in brand photography, video creation, and strategic marketing. Victoria's mission is to empower female entrepreneurs to be SEEN, KNOWN, and HEARD, enhancing their visual presence and attracting their ideal customers to build a BANKABLE PERSONAL BRAND. Victoria's scientific background has honed her analytical thinking, attention to detail, and problem-solving skills, which she integrates into her branding strategies. Her 23-year journey to U.S. citizenship reflects the perseverance female entrepreneurs need to overcome challenges in branding and marketing. This fuels her dedication to empower women to achieve their entrepreneurial dreams.

In 2022, Victoria launched the BOSS LADIES CAMPAIGN, giving participants a celebrity photoshoot experience to enhance their confidence and brand visibility. The campaign promotes these women through features in BOSS LADIES magazine, appearances on Victoria's 'OWN YOUR BRAND SHOW', and recognition at the BOSS LADIES GALA. The gala not only celebrates women but also raises funds for local non-profits, so far raising $19,000+ for Dove Recovery House for Women and PINK RIBBON CONNECTION.

For sponsorship/business inquiries, visit https://mtr.bio/limstudios or email [e-mail].

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1. Building Your Personal Brand (00:00:00)

2. Creating Authentic Personal Brand Content (00:13:12)