Q3 Publisher Spotlight: Lead Generation Partners

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5+ y ago 18:41

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On this quarter’s Publisher Spotlight episode, Cassandra Scarbeck and Vikki Danielson, managers on the Publisher Development team here at Acceleration Partners, take a deep dive into performance partners who help companies drive high-value leads on a Cost Per Action (CPA) basis.

Show Notes

What lead generation means in the world of affiliate marketing.
How lead gen/CPA partners differ from those paid on a sale, a flat fee or revenue share.
Benefits of adding CPA publisher partners to an affiliate program.
What brands need to do before launching a lead generation program within their affiliate channel.
Types of information advertisers can expect to receive from lead gen partners.
How advertisers can apply that information to their affiliate program strategy.
Some challenges working with lead generation/CPA partners.
Different types of lead generation partners.
CPA partners who can help advertisers drive leads AND sales.
Things to look for when vetting lead generation partners.
The key to success when working with partners on a cost per acquisition basis in affiliate marketing.

Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts

74 episoder

#Business #Marketing #Affiliatemarketings #Partnership #Performancemarketing #Acceleration Partners