How to increase your price w/ Landscape Lighting Secrets Owner Ryan Lee

Outerspaces

In this conversation, Joshua Gillow and Ryan Lee discuss the topic of increasing prices for contractors. They emphasize the importance of understanding your worth and valuing your services. They also discuss the mindset around pricing and the impact it has on the success of a business. They highlight the need to price based on the future vision of the business and the value it provides to clients and the community. They also touch on the pitfalls of offering discounts and the importance of justifying higher prices to clients. The conversation discusses the concept of value stacking and how it can help businesses differentiate themselves and increase their prices. Value stacking involves showing clients the benefits and value they will receive by working with a particular company, rather than just listing the features of the product or service. By demonstrating the unique value they offer, businesses can justify higher prices and attract clients who are willing to pay more. The conversation also touches on the importance of setting expectations, being honest with clients, and focusing on serving them rather than just making a profit.

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