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103 – Adopting a collaborative stance
Manage episode 252185254 series 2320731
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In this episode, I welcome a guest author from the UK to the podcast. Paul Skinner is the author of Collaborative Advantage: How collaboration beats competition as a strategy for success. Paul believes that collaboration is a worthwhile stance because most value is necessarily created by the customer (and other stakeholders), and co-creation of value … Continue reading 103 – Adopting a collaborative stance →
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