Building a Data-Driven Foundation for Success in Operations with Jessenia Francisco, Director of Marketing Operations at Lucid Software

OpsStars - A RevOps Podcast

#MBA #Careers #Business #Rachael McBrearty #Operating Systems #Revenue Operations #Sales Operations #Marketing Operations #Sales Ops #Rev Ops #Leandata

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

for ca. et år siden 41:24

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Jessenia brings a unique perspective to RevOps, drawing from her experience in finance, nonprofits, and tech startups. She shares insights on building solid foundations, making data-driven decisions, and balancing business needs with regulatory requirements. The conversation covers a range of topics, from the evolution of RevOps to go-to-market operations, to the importance of community and continuous learning in career growth.

Episode resources

Jessenia Francisco on LinkedIn
Lucid Software Website
Lucid Software on LinkedIn
Join the OpsStars Community

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
Check out OpsStars Podcast
Instructions on how to rate and review the OpsStars Podcast can be found here

OpsStars Podcast is hand crafted by our friends over at: fame.so

Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing
Check out our three most downloaded episodes:

96 episoder

OpsStars - A RevOps Podcast

Building a Data-Driven Foundation for Success in Operations with Jessenia Francisco, Director of Marketing Operations at Lucid Software

OpsStars - A RevOps Podcast

published for ca. et år siden

Del

MP3•Episode hjem

Arkiveret serie ("Inaktivt feed" status)

When? This feed was archived on March 03, 2025 13:08 (1M ago). Last successful fetch was on December 10, 2024 08:12 (4M ago)

Why? Inaktivt feed status. Vores servere kunne ikke hente et gyldigt podcast-feed i en længere periode.

Episode resources

Jessenia Francisco on LinkedIn
Lucid Software Website
Lucid Software on LinkedIn
Join the OpsStars Community

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
Check out OpsStars Podcast
Instructions on how to rate and review the OpsStars Podcast can be found here

OpsStars Podcast is hand crafted by our friends over at: fame.so

96 episoder

#MBA #Careers #Business #Rachael McBrearty #Operating Systems #Revenue Operations #Sales Operations #Marketing Operations #Sales Ops #Rev Ops #Leandata

Alle episoder

OpsStars - A RevOps Podcast

1
The Balancing Act: Achieving Fairness and Efficiency in Territory Design with Kevin Davis, Co-founder and CEO of BoogieBoard.ai 30:24

for 18 weeks siden30:24

30:24

In this insightful episode of the OpsStars podcast, Kevin Davis, Co-founder and CEO of BoogieBoard.ai, joins host Don Otvos to unravel the complexities of territory planning in sales organizations. Kevin shares his unique journey from being a sales representative at NetSuite and Google Cloud to founding a company that's changing the game in territory management. Kevin discusses the pain points he experienced as a salesperson and later as a RevOps professional, which led him to create BoogieBoard.ai. He explains how the traditional spreadsheet-based approach to territory planning is inefficient and often leads to perceived inequities among sales teams. Kevin then delves into how BoogieBoard.ai addresses these challenges by providing a data-driven, automated approach to territory design that ensures fairness and balance. Throughout the conversation, Kevin and Don explore the importance of stakeholder alignment, the role of data quality in territory planning, and the need for flexibility in territory design. They also discuss the concept of "balance goals" and how it contributes to creating equitable territories. Kevin shares success stories from clients like Watershed and Challenger, demonstrating how BoogieBoard.ai has transformed their territory planning processes. Episode resources Kevin Davis on LinkedIn BoogieBoard.ai on LinkedIn BoogieBoard.ai Website Join the OpsStars Community If you enjoyed this episode, then please either: Subscribe, rate, and review on Apple Podcasts Follow on Spotify Check out OpsStars Podcast OpsStars Podcast is hand crafted by our friends over at: fame.so Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing Check out our three most downloaded episodes: What It Means To Be An OpsStar with Kimberly Galitz Trust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia Corbett True RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson…

OpsStars - A RevOps Podcast

1
RevOps AF: Breaking Down Silos and Building a Data-Driven Future with Camela Thompson, Head of Marketing at Rev Ops Co-op 30:13

for 19 weeks siden30:13

30:13

In this insightful episode of the OpsStars podcast, Camela Thompson, Head of Marketing at RevOps Co-op, shares her unique journey from finance to revenue operations and her current mission to shape the future of RevOps. Host Don Otvos and Camela dive deep into the challenges faced by revenue operations professionals in breaking down silos, the importance of data-driven decision making, and strategies for effective board presentations. Camela brings a wealth of experience from her roles in finance, sales operations, customer success operations, and system administration. She emphasizes the critical importance of empathy in RevOps and shares valuable insights on optimizing team handoffs, leveraging data analytics in marketing strategies, and aligning RevOps initiatives with overall company objectives. Throughout the episode, Camela and Don discuss the evolution of RevOps, the need for a balanced approach across marketing, sales, and customer success, and the challenges in changing executive mindsets. They also explore the importance of consistent metrics reporting, the value of insights over raw data, and strategies for RevOps professionals aiming to move into executive roles. Episode resources Camela Thompson on LinkedIn RevOps Co-op LinkedIn RevOps Co-op Website Join the OpsStars Community If you enjoyed this episode, then please either: Subscribe, rate, and review on Apple Podcasts Follow on Spotify Check out OpsStars Podcast Instructions on how to rate and review the OpsStars Podcast can be found here OpsStars Podcast is hand crafted by our friends over at: fame.so Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing Check out our three most downloaded episodes: What It Means To Be An OpsStar with Kimberly Galitz Trust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia Corbett True RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson…

OpsStars - A RevOps Podcast

1
Rethinking Your CRM: The Case for Contacts over Leads with Kyle Sosa, Marketing Operations Leader at Etumos 37:32

for 21 weeks siden37:32

37:32

In this insightful episode of the OpsStars podcast, Kyle Sosa, Marketing Operations Leader at Etumos, joins host Don Otvos to delve into the transformative shift from traditional lead-based models to a contact-only approach in CRM systems. With his extensive experience in marketing technology and operations, Kyle provides valuable insights into the benefits, challenges, and best practices for implementing this significant change. Kyle shares his journey from media and political consulting to becoming a RevOps expert, highlighting how his diverse background shapes his approach to sales and marketing operations. He discusses the intricacies of transitioning to a contact-only model, including the impact on sales processes, data management, and cross-functional collaboration. Throughout the conversation, Kyle offers practical advice on: Evaluating whether a contact-only model is right for your organization Gaining buy-in from sales leadership and other stakeholders Implementing best practices for data accuracy and routing Addressing common challenges in the transition process Leveraging technology to support the new model This episode provides a comprehensive look at the evolving landscape of CRM management and offers valuable lessons for companies considering or undergoing similar transformations in their sales and marketing operations. Episode resources Kyle Sosa on LinkedIn Etumos on LinkedIn Etumos Website Join the OpsStars Community If you enjoyed this episode, then please either: Subscribe, rate, and review on Apple Podcasts Follow on Spotify Check out OpsStars Podcast OpsStars Podcast is hand crafted by our friends over at: fame.so Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing Check out our three most downloaded episodes: What It Means To Be An OpsStar with Kimberly Galitz Trust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia Corbett True RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson…

OpsStars - A RevOps Podcast

1
Navigating the Shift from Seat-Based to Consumption-Based Pricing with Ilana Matro, Senior Manager of Sales Operations at MongoDB 30:28

for 23 weeks siden30:28

30:28

In this insightful episode of the OpsStars podcast, Ilana Matro, Senior Manager of Sales Operations at MongoDB, joins host Don Otvos to delve into MongoDB's transformative journey from a license-based model to a consumption-based go-to-market strategy. Ilana shares her unique perspective on the challenges and opportunities this shift presents, drawing from her diverse background in media, political consulting, and IT operations. Ilana discusses the intricacies of developing a new forecasting model for consumption-based pricing, highlighting how it differs from traditional methods and the impact on various roles within the organization. She explains how this shift has necessitated changes in sales processes, customer success strategies, and even the profiles of sales representatives MongoDB seeks to hire. Throughout the conversation, Ilana offers valuable insights on: The challenges of forecasting in a consumption-based model Changes in roles and responsibilities across the organization The importance of aligning the tech stack with the new business model Strategies for effective change management during this transformation This episode provides a comprehensive look at the operational complexities involved in shifting to a consumption-based pricing model and offers valuable lessons for companies considering or undergoing similar transformations. Episode resources Ilana Matro on LinkedIn MongoDB on LinkedIn MongoDB Website Join the OpsStars Community If you enjoyed this episode, then please either: Subscribe, rate, and review on Apple Podcasts Follow on Spotify Check out OpsStars Podcast OpsStars Podcast is hand crafted by our friends over at: fame.so Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing Check out our three most downloaded episodes: What It Means To Be An OpsStar with Kimberly Galitz Trust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia Corbett True RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson…

OpsStars - A RevOps Podcast

1
Human-Centric RevOps: The Intersection of People, Process and Technology with Jeremy Steinbring, Founder of Revonix Consulting 40:51

for 25 weeks siden40:51

40:51

In this insightful episode of the OpsStars podcast, Jeremy Steinbring, Founder of Revonix Consulting, shares his unconventional journey from audio engineering to becoming a RevOps expert. Host Don Otvos and Jeremy dive deep into the challenges faced by fast-growing startups in managing their tech stacks and the importance of maintaining a human-centric approach in the age of AI. Jeremy discusses how his background in customer service at Apple and his experience in various startup roles shaped his unique perspective on RevOps. He emphasizes the importance of understanding customer needs, effective communication, and the balance between technology implementation and business goals. The conversation covers a wide range of topics, from tech stack optimization and the dangers of "tech confetti" to the evolving role of AI in revenue operations. Throughout the episode, Jeremy shares valuable insights on how Revonix helps startups streamline their operations, reduce unnecessary tech bloat, and align their technology investments with their business objectives. He also offers a thoughtful perspective on the future of RevOps, including the potential impact of AI on traditional roles and the importance of adapting to these changes. Episode resources Jeremy Steinbring on LinkedIn Revonix Consulting on LinkedIn Revonix Consulting Website Join the OpsStars Community If you enjoyed this episode, then please either: Subscribe, rate, and review on Apple Podcasts Follow on Spotify Check out OpsStars Podcast OpsStars Podcast is hand crafted by our friends over at: fame.so Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing Check out our three most downloaded episodes: What It Means To Be An OpsStar with Kimberly Galitz Trust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia Corbett True RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson…

OpsStars - A RevOps Podcast

1
Practical Advice from The Revenue Operations Manual with Sean Lane, Founding Partner at Beacon GTM and author of "The Revenue Operations Manual” 29:01

for 27 weeks siden29:01

29:01

In this insightful episode of the OpsStars podcast, Sean Lane, Founding Partner at Beacon GTM and author of "The Revenue Operations Manual," shares his extensive experience and practical advice for RevOps professionals. Host Don Otvos and Sean dive deep into the essential qualities that make great RevOps professionals, the importance of balancing technology with human expertise, and strategies for effective goal-setting and prioritization. Sean discusses the concept of being "adaptively excellent" in RevOps, the importance of curiosity and problem-solving skills, and how to effectively manage up in RevOps roles. He emphasizes the need for RevOps professionals to understand and map the customer journey, both for external and internal customers, to create effective systems and processes. Throughout the episode, Sean shares valuable insights on communicating the value of RevOps work to stakeholders, setting measurable goals, and the importance of transparency in the goal-setting process. He also offers practical advice on how to say "no" effectively and identify blind spots within RevOps teams. Episode resources Sean Lane on LinkedIn Beacon GTMA on LinkedIn Beacon GTMA Website " The Revenue Operations Manual " on Amazon use the code REVOPS20 for 20% off Join the OpsStars Community If you enjoyed this episode, then please either: Subscribe, rate, and review on Apple Podcasts Follow on Spotify Check out OpsStars Podcast OpsStars Podcast is hand crafted by our friends over at: fame.so Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing Check out our three most downloaded episodes: What It Means To Be An OpsStar with Kimberly Galitz Trust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia Corbett True RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson…

OpsStars - A RevOps Podcast

1
Building a Data-Driven Foundation for Success in Operations with Jessenia Francisco, Director of Marketing Operations at Lucid Software 41:24

for 29 weeks siden41:24

41:24

In this episode of the OpsStars podcast, Jessenia Francisco, Director of Marketing Operations at Lucid Software, joins Don Otvos to share her journey from finance to RevOps and the valuable lessons she's learned along the way. They discuss the challenges of data management in rapidly growing organizations, the importance of clean and reliable data, and strategies for effective change management and stakeholder buy-in. Jessenia brings a unique perspective to RevOps, drawing from her experience in finance, nonprofits, and tech startups. She shares insights on building solid foundations, making data-driven decisions, and balancing business needs with regulatory requirements. The conversation covers a range of topics, from the evolution of RevOps to go-to-market operations, to the importance of community and continuous learning in career growth. Episode resources Jessenia Francisco on LinkedIn Lucid Software Website Lucid Software on LinkedIn Join the OpsStars Community If you enjoyed this episode, then please either: Subscribe, rate, and review on Apple Podcasts Follow on Spotify Check out OpsStars Podcast Instructions on how to rate and review the OpsStars Podcast can be found here OpsStars Podcast is hand crafted by our friends over at: fame.so Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing Check out our three most downloaded episodes: What It Means To Be An OpsStar with Kimberly Galitz Trust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia Corbett True RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson…

OpsStars - A RevOps Podcast

1
How AI Will Take Your Job…to the Next Level with Sai Karthik “SK” Ramakuru, Director of Sales Productivity Strategy and Analytics at MongoDB 36:33

for 31 weeks siden36:33

36:33

In this episode of the OpsStars podcast, Sai Karthik “SK” Ramakuru, Director of Sales Productivity Strategy and Analytics at MongoDB, joins Don Otvos to explore the transformative impact of AI on Mongo DB’s GTM teams. SK shares MongoDB's journey in leveraging AI to enhance sales productivity, improve customer experiences, and streamline operations across the entire customer journey, for which they were the recipient of the 2024 OpsStars Award for Most-Cutting Edge Ops Program! SK discusses the development and success of coachGTM, an AI-powered sales enablement tool that has revolutionized how MongoDB's go-to-market teams access and utilize information. He also explores the concept of "generative BI" and how it's changing the way teams interpret and act on business intelligence. Throughout the conversation, Sai offers insights on balancing AI automation with human touch, the future of sales roles in an AI-enhanced environment, and strategies for breaking down complex RevOps problems into manageable AI-powered solutions. Episode resources Sai Karthik “SK” Ramakuru on LinkedIn MongoDB on LinkedIn MongoDB Website OpsStars Award Winning Story Join the OpsStars Community If you enjoyed this episode, then please either: Subscribe, rate, and review on Apple Podcasts Follow on Spotify Check out OpsStars Podcast OpsStars Podcast is hand crafted by our friends over at: fame.so Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing Check out our three most downloaded episodes: What It Means To Be An OpsStar with Kimberly Galitz Trust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia Corbett True RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson…

OpsStars - A RevOps Podcast

1
Secrets Behind Cultivating a High-Performance GTM Culture 28:04

for 36 weeks siden28:04

28:04

Especially in uncertain times, driving the right behaviors and outcomes is crucial for business success. But sustaining a high-performing GTM culture that consistently delivers revenue results, no matter the macroeconomic environment, is easier said than done. Join CaptivateIQ‘s Nate Broome, Brian Via and Tiffany Brown to hear real-world examples of how to keep your team energized and motivated by cultivating a GTM culture that’s set up to thrive in any circumstance. Key takeaways: The secrets behind building — and maintaining — an A+ GTM team. Actionable steps for how to evaluate performance and identify areas of improvement. How the right incentive compensation strategy can help sustainably motivate reps and drive reliable revenue results. OpsStars Podcast is hand crafted by our friends over at: fame.so Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing Check out our three most downloaded episodes: What It Means To Be An OpsStar with Kimberly Galitz Trust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia Corbett True RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson…

OpsStars - A RevOps Podcast

1
The #1 Secret to RevOps’ Success Transforming the Buyer and Seller Journey 1:04:41

for 38 weeks siden1:04:41

1:04:41

If you know you know — organizations that have a strong RevOps function achieve more success, drive results more consistently, and create a better experience for both buyers and sellers. How can you position your RevOps organization to create this impact? What is the secret to making the sales experience better for your revenue team? In this keynote session, you’ll hear from Jake Goldfield, David Obrand, and Ellie Fields on how to understand the strategic role RevOps plays, offer great experiences to your customers, and get the visibility and common data set you need to make a positive impact on your business. If you enjoyed this episode, then please either: Subscribe, rate, and review on Apple Podcasts Follow on Spotify OpsStars RSS Feed Check out OpsStars Podcast OpsStars Podcast is hand crafted by our friends over at: fame.so Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing Check out our three most downloaded episodes: What It Means To Be An OpsStar with Kimberly Galitz Trust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia Corbett True RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson…

OpsStars - A RevOps Podcast

1
“Growth at Any Cost” is a Path to Failure. You Need Quality Revenue - Here’s How 25:50

for 40 weeks siden25:50

25:50

For years, the mantra was to book any deal, at any cost, and just show the revenue growth. That model is now outdated as Boards want to see quality, profitable revenue. All deals are not created equal, and you should incentivize your sales team to focus on quality. Key takeaways: Why it’s no longer enough to chase the most revenue, to grow at all costs even if you aren’t profitable. Why it’s no longer enough to manage complex (and costly) revenue calculations on clumsy, error-prone spreadsheets. Why it’s no longer enough to blindly call the ball on your forecasts and white-knuckle it through the year hoping you were right. These approaches might have worked for your predecessors, but today, we have the technology and tactics to push well beyond that. A quality revenue operation is the engine that drives your business, and most organizations don’t give their revenue operation the attention it deserves. In this sprint of a talk, we will cover how you can measure and motivate to achieve quality revenue. If you enjoyed this episode, then please either: Subscribe, rate, and review on Apple Podcasts Follow on Spotify OpsStars RSS Feed Check out OpsStars Podcast OpsStars Podcast is hand crafted by our friends over at: fame.so Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing Check out our three most downloaded episodes: What It Means To Be An OpsStar with Kimberly Galitz Trust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia Corbett True RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson…

OpsStars - A RevOps Podcast

1
Fireside Chat with NCR Successfully Navigating Change in the Enterprise 23:22

for 42 weeks siden23:22

23:22

Tech advancements, trends, and market shifts are happening fast (looking at you, AI) and organizations are doing their best to adapt. But the ability to translate business requirements to the ever-shifting IT side of the house isn’t easy. During this session, Amanda Morrell (Senior IT Salesforce Leader at NCR Corporation) shares how she successfully navigates change amidst the dynamic IT environment across multiple industries — so you can, too. Key takeaways: Hear how Amanda’s team is guiding a large organization through IT-driven transformations. Learn how to move technology forward while also maintaining holistic team growth. Get tips for unifying stakeholders around a common use case that solves across industries. Rate & Review OpsStars Podcast Spotify Apple Podcasts RSS Feed OpsStars Podcast is hand crafted by our friends over at: fame.so Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing Check out our three most downloaded episodes: What It Means To Be An OpsStar with Kimberly Galitz Trust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia Corbett True RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson…

OpsStars - A RevOps Podcast

1
AI in RevOps: Top Insights from Season 2 16:15

for 44 weeks siden16:15

16:15

In this episode, we bring together insightful clips from Season 2 of the OpsStars podcast, where RevOps experts share their perspectives on the rapidly evolving role of AI in Revenue Operations. Guests including Nani Shaffer, Keith Jones, Anne Pao, Josh Hill, Sandy Robinson, Rachel Squire, Francis Brero, and Michael Orndoff discuss how AI can augment human capabilities, drive efficiency, and unlock new opportunities in data analysis, process automation, and customer engagement. The compilation delves into the fears and misconceptions surrounding AI, particularly the notion that it will replace human roles. However, the panelists advocate for embracing AI as a powerful tool to enhance human efforts, freeing up time and mental bandwidth for tasks that require uniquely human skills, such as nuanced conversation and strategic decision-making. Episode Resources: Nani Shaffer on LinkedIn Keith Jones on LinkedIn Anne Pao on LinkedIn Josh Hill on LinkedIn Sandy Robinson on LinkedIn Rachel Squire on LinkedIn Francis Brero on LinkedIn Michael Orndoff on LinkedIn Don Otvos on LinkedIn Ashley Ward on LinkedIn OpsStars on LinkedIn Join the OpsStars Community If you enjoyed this episode, then please either: Subscribe, rate, and review on Apple Podcasts Follow on Spotify OpsStars RSS Feed Check out OpsStars Podcast OpsStars Podcast is hand crafted by our friends over at: fame.so Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing Check out our three most downloaded episodes: What It Means To Be An OpsStar with Kimberly Galitz Trust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia Corbett True RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson…

OpsStars - A RevOps Podcast

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From Burnout to Breakthrough: Lessons in Hustle and Efficiency for RevOps with James McArthur, Director of Revenue Operations at Nue 33:23

for 46 weeks siden33:23

33:23

In this episode of the OpsStars podcast, James McArthur takes listeners on a journey through his diverse professional experiences, culminating in his current role as Director of Revenue Operations at Nue. Joining host Don Otvos, James opens up about his unconventional career path, which began in finance during the Great Recession, transitioned to the demanding restaurant industry, and ultimately led him to the world of RevOps. Drawing from each phase of his career, James shares valuable insights into the true meaning of burnout, the addictive allure of hustle culture, and the necessity of ruthless prioritization. He delves into the challenges of wearing multiple hats at Nue, some of which include playing a role in product development and overseeing revenue operations, alongside this, he also fulfills the role of sales engineer and partnership manager Throughout the conversation, James offers practical strategies for navigating complex sales environments, tailoring solutions to unique customer needs, and maintaining a healthy work-life balance amidst the chaotic demands of his role. He also shares his perspectives on the future of RevOps, emphasizing the importance of embracing emerging technologies, and seeking opportunities for continuous innovation. Episode resources: James McArthur on LinkedIn Nue on LinkedIn Nue Website Join the OpsStars Community Rate & Review OpsStars Podcast Spotify Apple Podcasts RSS Feed OpsStars Podcast is hand crafted by our friends over at: fame.so Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing Check out our three most downloaded episodes: What It Means To Be An OpsStar with Kimberly Galitz Trust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia Corbett True RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson…

OpsStars - A RevOps Podcast

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Data Management Dilemmas: Tackling Complexity in Revenue Operations with Kelly Jo Horton, Principal Consultant at RevOps Solutions 35:35

for 48 weeks siden35:35