Jack Butcher: Visualize Value – a $1M brand in 18 months

One More Question

Highlights from the conversation:

• Your brand is this decentralised thing that essentially exists in other people's heads. It’s this thing that you're building in other people's minds
• Where you really start to feel the compound effect of brand [is] 12-18 months down the line
• It really does take a long time to win that battle of attention and fire off the sequence of neurons when someone sees your work. We underestimate how long it takes to get there. But we also underestimate what it's worth when you pass that threshold
• The only way to maintain the edge, long term, is just to dig your heels in and try and be clever, make better work and hope that it's obvious in the output
• I didn't need 1000 people to believe in it for it to work. I needed to find five people a year that were interested in hiring me as a consultant
• The power of consistency, and just going at something and tackling it, again and again, can produce value

More about Jack

Jack spent 10 years working in corporate advertising in NYC as a graphic designer for billion-dollar brands. It was fun, but the opposite of freedom. In search of freedom, he started his own advertising agency. It was not fun, and even less freedom.

After two years of iteration, he figured out how to transition to highly specialized (and fun) consulting, which resulted in a product business: Visualize Value. VV is a project he used to build a network of mentors, a $1M/year product business, and a media platform with an audience of over 600,000 people. Now, Jack spends all of his time making things that make it easier to learn, teach, build, and sell.

Find Jack here: Website | LinkedIn | Instagram (VV)

Show Notes

Companies and organisations:

• Opponent

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One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

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