Branding + HR = Brand Storytelling with Ron Johnson

On Brand with Nick Westergaard

Ron Johnson has built his career breaking down the silos that exist between branding and HR. As Co-Founder and Managing Director of Blueprint Creative, he helps teams connect, tell better stories, and build stronger brands. We discussed all of this and more this week on the On Brand podcast.

About Ron Johnson

Ron Johnson is the Managing Director and Co-Founder of Blueprint Creative, the world's first 'Bhranding,' communications and design agency. Johnson is also the creator of The Branding Equation (Branding + HR = Bhranding), a business framework designed to help companies tear down the silos between their branding and HR teams and replace those silos with powerful organizational synergies. A guest contributor to FastCompany.com, Johnson recently published his first book Tighten Your Shoelaces: How The World's Leading Companies Defend and Grow Their Brands During a Crisis.

From the Show

What brand has made Ron smile recently? Ron shared a smile-worthy story of when his local coffee shop, Cafe 195, decided to change up his usual latte order. The result? A surprise, delight, and a lot of smiles!

Connect with Ron on LinkedIn and his website — and check out his book Tighten Your Shoelaces.

As We Wrap …

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• On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

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