Growing to over £1million in annual revenue without funding with Lottie Unwin, founder of Copy Club

Not My First Guess

Copy Club is a community for marketers who want to help each other do great things. And there’s a lot of them out there with the Copy Club community having grown to over 1000 members from over 800 brands since Lottie founded it in 2014.
After working with massive global brands including Proctor & Gamble, Lacoste, and Dolce & Gabbana, Lottie created Copy Club as a means to feel less lonely in her job as Head of Marketing for PROPERCORN, who were at the time one of the five fastest growing businesses in the UK.
She didn’t know where to turn to for help and wanted to make friends who might make her life easier, and who, she could in turn support, so she took matters into her own hands and made that kind of place a reality.

The Copy Club community is now a mega resource of some of the brightest minds in marketing with a slack channel where people can share and solve their challenges with other members, monthly talks diving into key marketing skills, regular social events, over 100 hours of recorded content, oh and 2% of their top-line revenue goes to charity, which is no small number as they have reached over one million in annual revenue.

In this episode we discuss:

• The lessons Lottie learned at P&G and how those apply to high growth startups, as well as what is totally different about startup marketing!
• Building a business slowly and sustainably without investment, but still growing to exciting revenues
• Learning from burnout
• And community building advice

Links:

• Checkout Copy Club - https://thecopyclub.co.uk