7 simple lead magnet ideas for service businesses

Not Just About Copy with Emma McMillan

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Are you a service-based business looking to build your email list? Lead magnets can be such a great way to supercharge your lead gen efforts. Think about it. A valuable resource is a heck of lot more enticing than ‘Sign up to my newsletter!’ And once you’ve got more leads on your list, they’re a captive audience for your offers.

In this episode, you’ll get seven simple yet effective lead magnet ideas your ideal audience will love specifically tailored to service businesses.

I’ll guide you through each lead magnet idea, how it works, the pros and cons and then send you on your way. Once you’ve decided which one – or more – to implement, you’ll want to get started right away. That list isn’t going to grow itself! Let’s get stuck in.

You might also enjoy:

Ep #36 How to write or revamp your welcome email sequence
Ep #38 Copy assets checklist for your small biz
Ep #40 My favourite copywriting tools, apps and tech

Important links:

• Register for my Membership Open Day: https://www.emmamcmillancopy.com/copywriting-membership-open-day/
• Get my weekly email: https://www.emmamcmillancopy.com/
• Book a discovery call: https://www.emmamcmillancopy.com/discovery-call/

This podcast is produced by Emma McMillan & Sarah Harney.
I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.