How Marketers Take Advantage Of Law Firms: A Field Guide From The Inside with Conrad Saam

Non-Eventcast

I talked to a digital marketing agency owner, who gave me the real story about shady behavior from legal marketers that you should watch out for.

Episode Highlights 06:01 The issue of getting locked into technologies without ownership or control over data 09:02 Defining what a viable lead is and how a good process integrates several systems 16:24 What law firms should do if you’re forwarding leads to them 18:30 The implication of reselling leads, emphasizing that those are assets of the law firms not the vendors 19:12 Bidding on the law firm's brand in a pay-per-click campaign 21:18 The economics of branded and non-branded queries, raising concern over agencies conflating these two different concepts 29:13 The issue of sharing data with competitors, even indirectly, through digital marketing agencies that work with similarly situated firms in the same locality

Episode Resources

• Connect with Jared Correia
• [e-mail]
• https://redcavelegal.com/
• https://www.linkedin.com/in/jaredcorreia
• https://twitter.com/RedCaveLegal
• www.linkedin.com/in/jaredcorreia/
• Connect with Conrad Saam
• [e-mail]
• https://mockingbird.marketing/
• https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/